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Hotelier Indonesia



Do you know how to better manage your function space to drive more revenue? Do you know how to evaluate and price your contracted business for optimal results? Do you know how to drive direct business and reduce OTA commissions? Find out the answers at IDeaS Forum at ITB Asia on 25 Oct 2017 and let's explore the best practices of driving better revenue for your hotel.



This session is free to all ITB Asia attendees. If you haven't registered ITB Asia, you will enjoy 50% off ITB Asia 3 Day Trade Visitor Pass, Register today to get your promo code!

What you will learn:


  • How to optimize your meeting and event space
  • How to choose the right pricing approach to maximize revenue
  • How to evaluate and price your contracted and group business
  • How to drive direct business to your hotel


REGISTER TODAY


Hotelier Indonesia



IDeaS just got back from the Historic Hotels of America | Historic Hotels Worldwide Annual Conference in Hot Springs, Virginia. Nick Molitor, CRME and Jeff Roark, MBA had a great time chatting up attendees from across the country, sharing information about our newest solution for meetings & events-- Smart Space for IDeaS.

If you're a historic hotel but didn't get a chance to see these friendly faces in person, we encourage you to drop us a note in the comments , or just say hello! https://lnkd.in/eg4r-PW


Seoul Dragon City opens its door today! ACCORHOTELS AMBASSADOR KOREA Group with SEOBU T&D launches the largest Hotel-Plex in Seoul comprising of 1,700 rooms, 4 AccorHotels Brands (Grand Mercure, Novotel Suites, Novotel and Ibis Styles), 11 F&B facilities, 17 meeting rooms, 2 grand ballrooms and Sky Kingdom! ( 4 floors of entertainment space located on the sky bridge which is due to open end of October). We are looking forward to welcome you at this new landmark building in Seoul! For more information, visit our lifestyle website: www.seouldragoncity.com



Hotelier Indonesia

The Art of Selling to Three Generations



OCTOBER 2, 2017
Contributed by Estella Hale, VP of Product

“To get your guests where they want to go, you need to first know where they’re coming from.”
—Catlyn Origitano, Sojern

In an increasingly competitive market, truly knowing and engaging your guests has never been more important, and that includes understanding their generation. According to a recent Gallup study, fully-engaged guests spent $588 per visit compared with $403 per visit for actively-disengaged guests. But only one in five guests reported being fully engaged; Millennials 20%, Generation X 22%, and Baby Boomers 25%. However, these low engagement numbers translate into a huge opportunity for hoteliers.

In a recent webinar, Sojern’s Sr. Content Marketing Manager, Catlyn Origitano, and myself walked our audience through this opportunity by understanding, reaching, and engaging hotel guests from every generation. By understanding who they are, why they matter, and how to appeal to them, we unlocked some practical keys to converting more of each group more often.

Millennials: “M” is for Mobility

This much-talked-about group, born between the early 1980s and late 1990s, are a prized market these days, not just for their current spending patterns, but because they are poised to be the largest-ever consumer generation, currently spending upwards of $200BB in goods and services annually.

They’re also 23% more likely to travel abroad than any generation before. With our sharing economy, it may sound surprising that a full 58% prefer full-service hotels in that travel, with only 11% preferring Airbnb type services. They also tend to be research and reward-oriented with loyalty programs, though not necessarily brand loyal.

Growing up in the social networking, smartphone era, Millennials, also known as the Digital Elite, are likely to forgo the help of travel agents, opting to book their own online flights and accommodations, with 85% checking multiple sites. Catlyn noted that this number may point to an interesting tendency.

“It’s the Fear of Missing Out also known as FOMO,” she said. “They want to make sure they are getting the best price, location, etc. to assuage their anxieties over not getting the best experience.” Considering that 46% book travel through a smartphone or tablet, and 74% search for travel related info on their mobile phone, it’s also all about using mobility to capture that experience.

How do you convert them? Serve that love of mobility across all devices as Millennial travelers hit the road, so you are still engaging with them whether they’re in their cars or in your hotel parking lot looking at reviews. Make sure your content looks good on all devices, especially smartphones that can tend to become distorted. Get them to convert “in the moment” with persuasive messaging. Make sure to use instant gratification techniques from your booking engine, like strike-thru, so they can see immediate benefits. Since they interact heavily with apps, try to capture that look and feel on your site.

GenXers: The Surprising Middle Child


Generally born between 1965 and 1981, Generation X is a force to be reckoned with at roughly 66 million in the U.S. Often overlooked in the heavy chatter about Millennials and Boomers, in truth, the GenXers have more spending power than any other generation, with 29% of the estimated net worth dollars and 31% of total income dollars. GenXers also spend the most dollars each day while traveling as they mix family and corporate travel more than any other age group.

Their top priority when planning is the hotel stay. Known to be heavy researchers, they will visit brand sites more often. “As the sort of ‘middle child’ hybrid between Millennials and Baby Boomers, they have habits of both as they are fast adoptersbooking engine of social media and smartphones, but prefer to book on desktop,” reported Catlyn. A full 85% read reviews of places they want to visit before deciding, relying heavily on these reviews.

To convert them? Nurture them for the long-haul; it’s education over inspiration. Since their research doesn’t stop at the review site, hotels have more opportunities to impress them directly. Reassure GenXers that you’re the best choice for overall value by crafting messaging via your booking engine that caters to them with images of the total experience of the hotel and the area. Maybe you just re-did your pool with a splash pad for kids? Make sure you get those photos up on your site to appeal to GenX family bookers.


Boomers: Catering to Loyalty


America’s 75 million Baby Boomers are generally between the ages of 52 and 70, (born 1946-64), and control about 70% of all disposable income in the U.S. Most Boomers, 99%, will take at least one leisure trip in 2017.

On average, Boomers take 5 trips per year, and spend more than $120BB annually on leisure travel, tending to be more loyal to the brand red lionor even the locale itself. Though they are brand loyal, they are still looking for a good deal. Nearly 7 out of 10 Boomers, 69%, say the word that best describes their membership experience in a loyalty program is “economical” as in special rates and perks. And they are all over the web. Once referred to as Silver Surfers, but now known more commonly as Smarties, Boomers have come into their own.

“The idea that the Boomers are not tech savvy was always a total myth,” Catlyn commented. “However, Boomers are not avid users of online resources for travel planning, with one in five still using offline channels to make room reservations.” Because of this, converting them is trickier. You must be creative. We know they use multiple screens, mobile and desktop for instance, so ensure that your ads are going cross-device with an attribution model that can keep up with them. Boomers want to be loyal to your brand, so generate guest-specific rates for loyalty programs.

Since Boomers tend to shop for everything online but their hotel, use a shopping-cart metaphor from your booking engine to entice them. Do not underestimate or forget the importance of solid call centers and front desk help. Catlyn suggested having a “push to call” button on your booking site might be just the thing. “For Boomers, you want to give them that shopping experience, but mix it with the kind of connection they prefer,” she said. “Keep that going for them, and you’ll find yourself converting more Boomers more often, and building their loyalty to your hotel at the same time.”

READY TO LEARN MORE ABOUT SELLING TO THREE GENERATIONS?

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Hotelier Indonesia



GHM Appoints First Local Female GM for The Chedi Club Tanah Gajah in Bali’s Highlands

Singapore, September 27, 2017 – General Hotel Management Ltd (GHM) has named Deasy Swandarini general manager of its intimate 20-villa resort – The Chedi Club Tanah Gajah, Ubud, Bali – a private hideaway nestled in Ubud’s emerald rice paddies.

Balinese by birth, Swandarini joins the GHM family after having spent a large part of her hospitality career in several of Bali’s highly regarded resorts including Kayumanis Nusa Dua, The Royal Santrian Luxury Beach Villas, The Mulia and The Ritz-Carlton Bali. Her extensive knowledge of sales, marketing and revenue management is a natural complement for her dynamic leadership, as testified by the stellar performance of the previous resorts under her charge.

Most recently the General Manager of Kamandalu Ubud where she successfully repositioned the resort by delivering a new brand identity, conceptualised new operational standards through the introduction of a butler service, among others, Swandarini had also demonstrated her adroitness through consistently high standards in overall service and quality in the resorts where she has worked. It is no coincidence that both Kayumanis Nusa Dua and The Royal Santrian Luxury Beach Villas earned the top ranking on TripAdvisor while Swandarini was at the helm.

Hans R. Jenni, director and president of GHM, expressed his support, “Like the Hadiprana family, we look upon this resort more like a home; we know our guests and staff feel likewise. We believe that an individual like Deasy would be an excellent fit for this distinctive resort: she has a sparkling personality that makes her the perfect host, great connections with the local market, and she’s backed by a diverse experience working with both local and international hotel chains… she will be a great ambassador for The Chedi Club in Ubud.”

The Chedi Club Tanah Gajah in Ubud used to be the former holiday home of the Hadiprana family, built more than 30 years ago by its patriarch, Hendra Hadiprana. The private estate still houses the extensive art collection of the Indonesian architect, has a strong relationship with the villagers (who put up the kecak dances at the resort’s amphitheatre), and is lovingly staffed by a team who treats visitors like family. It is this authentic experience that welcomes travellers, and the very reason for The Chedi Club Ubud’s numerous awards and accolades under GHM’s management.

“From the moment you set foot in The Chedi Club Tanah Gajah, you can sense the soul of this place and you’d realise what a special place this is. It is a privilege to be tasked to manage this resort, especially as its first local GM, and I am looking forward to welcoming more guests to experience this haven,” says Deasy.


GHM


Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.

Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.

GHM’s portfolio includes:

The Chedi Club Tanah Gajah, Ubud, Bali, Indonesia
The Chedi Muscat, Oman
The Chedi Andermatt, Switzerland

GHM properties currently under development:

The Chedi Mumbai, India
Al Bait Sharjah, UAE
The Chedi Ninghai, Zhejiang, China
The Chedi Luštica Bay, Montenegro
The Chedi Khorfakkan, Sharjah, UAE
The Chedi Zhudong, Hsinchu, Taiwan
The Chedi Club Zhudong, Hsinchu, Taiwan
The Chedi Residences Zhudong, Hsinchu, Taiwan

In addition to these, GHM has joined with like-minded partners and entered into meaningful collaborations to deliver innovative brands, continuing its legacy of setting new benchmarks of excellence in the hospitality industry.

Ahn Luh

Ahn Luh is a joint venture partnership forged among Duan Qiang, the co-founder and chairman of Beijing Tourism Group (BTG), Adrian Zecha, the visionary behind Amanresorts, along with Hans R. Jenni, President and Director of GHM and Duan Wei
Hong, the founder of Great Ocean Group.

It is a brand that combines the essence of Old World Chinese hospitality in today’s context of contemporary elegance, reflecting in its service, architectural design and interior décor, how tradition and modernity can intertwine to present an original, urban resort concept.

The Ahn Luh portfolio includes:

•    Ahn Luh Zhujiajiao, Shanghai (open)
•    Ahn Luh Lanting, Shaoxing (2017)
•    Ahn Luh Qiandao Lake, Hangzhou (2017)
•    Ahn Luh Yanqi, Beijing (2017)
•    Ahn Luh Zhangjiajie, Hunan

Tin Hotels


Tin Hotels is a mid-scale hospitality brand providing accommodation that is tasteful as it is affordable. It understands and reflects the lifestyle needs of its customers – one that demands breathtaking designs, the partaking of wholesome foods for one’s holistic well-being, a consciousness and appreciation of local art and culture, an awareness of the larger eco-environment – so that its product offerings and services connect each guest to these same ethos, creating a sense of belonging to the Tin Hotels culture.


Hotelier Indonesia



Texcare Asia, one of the most reputed trade fairs for modern textile care in Asia, opens from today to 29 September 2017 at the Shanghai New International Expo Centre in China, after the two-year preparation.

Stepping into its 20th years in Asia, its scale grows, and the show’s organisers are pleased to see the 2017 fair as the biggest show in its history. In an expansive exhibition space of 20,000 sqm, the fair will house 171 international exhibitors from 23 countries and regions including Australia, Belgium, Brazil, China, Denmark, France, Germany, Hong Kong, Indonesia, Italy, Japan, Korea, Macau, Malaysia, the Netherlands, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, the UK and the US.

Demonstrating its strong foothold within the global and Asian laundry industries, numerous prominent brands are presenting at the three-day show. These include the likes of ASAHI, BÖWE, Castic-SMP, Chuandao, Ecolab, Electrolux, Girbau, Hohenstein, Jensen, Kannegiesser, Lapauw, Oasis, Sailstar, San-ai, Sea-lion, Seitz, TOTO, Vega, Voss, Weishi, YAC and Yamamoto. Over 11,000 trade visitors and buyers from around the world are expected to explore the latest industrial progress on laundering, press and ironing equipment, chemical products, as well as many other textile care solutions from these market leaders.

The 2017 show has significantly expanded its focus on technologies, automation and green solutions to support the industry’s sustainable development. A broader range of cutting edge solutions and advanced equipment will be showcased during the course of the show, ranging from heavy duty and smart laundry machineries, to automated and energy saving washing solutions.

The fair also sees extensive showcases on RFID (radio frequency identification) integration for laundry workshops. The track-and-trace capabilities of RFID will benefit laundry shops with increased operational accuracy, efficiency, visibility and loss-prevention.

In line with these focuses is the show’s world class fringe programme, which features five events with over 30 sessions. Each has been organised to cover every corner of the industry’s needs, for fairgoers to share, learn and connect. These forums are:

• Texcare Forum Asia 2017
• Convention on applications of smart and green laundry for national institutes
• China hotel smart and green laundry solutions summit 2017
• Management model for textile rental and laundry services
• RAL first annual conference & textile washing leasing technology forum

Richard Li, general manager of Messe Frankfurt (Shanghai) Co Ltd, said: “With the launch of the “One Belt, One Road” initiative, the hotel and tourism markets in Asia are making positive progress under the backdrop of the Asia-Europe transport network, which has become further developed in recent years. Thanks to this, the needs of laundry and dry cleaning services will experience vigorous growth.”

“Texcare Asia plays a vital role as the one-stop platform for industry peers to grasp these opportunities by introducing the products, innovations and topics which are in line with the very latest trends,” Mr Li added.


***

Vincenzo Minarelli, export sales director for Firbimatic SpA,.

‘Opportunistic’ attendees energize modern textile fair

Texcare Asia, 2017 edition, started today with a jump, bringing forth a showcase of products and equipment for laundry and drycleaning attendees worldwide who showed youth and energy while seeking opportunity.

The event, staged at the New International Expo Centre, fills 20,000 square meters of space in two halls and has attracted 171 exhibitors and an estimated 11,000 attendees, notes show organizers Messe Frankfurt (Shanghai) and co-host China Light Industry Machinery Association (CLIMA).

The show aisles were crowded with attendees from many countries, and a youthful feeling was running through the halls. Some booths, such as Firbimatic, Sankosha, Bufa, Kannegiesser, Forenta, Colmac and Miele, just to name a few, were busy, sometimes crowded enough to block the aisleways, always a strong sign.

“There are so many opportunities we've noticed this year at Texcare Asia,” says Ian Ruxton, an attendee and owner of Wash Comm Co. in Queensland, Australia. He’s here for the 11th time, “looking for ideas, seeing lots of quality control in equipment and products and an amazing amount of new innovation at the show.”

Richard Li, general manager of Messe Frankfurt (Shanghai), talked to a packed welcome reception crowd this morning about the joint effort between Messe Frankfurt (Shanghai) and CLIMA to promote “high-quality global exhibitors and visitors who will benefit at Texcare Asia 2017 through meetings, educational, and onsite intervention during the fair.”

Opportunity, innovation and growth are words heard often to describe Texcare Asia this year. In chatting with Simon Nield, president of Panama City-Fla.-based Jensen USA, he seemed to concur, pointing out at an after-hours social gathering that potential growth in Asia is strong and he's hearing “talk of opportunity and innovation across the show floor, a great sign.”

American Drycleaner chatted with Tim Maxwell, president of Kansas City, Mo.-based GreenEarth, in one of the busiest aisles. He noted the show was strong and said he was enjoying himself very much.

The final speaker of the opening reception, Elgar Straub, managing director of Munich, Germany-based VDMA, an association involved in textile care, fabric and leather technologies, seemed to sum up this year's Texcare Asia 2017 goal with this conclusion: “We will continue to promote the development of China and Western Asia.” His speech was met with strong applause from the group of exhibitors, media and guests.

Tim Burke AMERICAN DRYCLEANER

***

A wide variety of industry experts brought together, sharing knowledge and practical know-how during the Forum. As the PTC market in Asia is still rapidly evolving and growing companies increasingly start looking for opportunities in automation and the integration of processing. Both the show and the forum will provide the visitor with all the elements PTC businesses are looking for.

September 27, 13:00-17:00hrs; “The Professional Laundry Experience”


The first Forum day is focused on key note contributions, going in depth on market trends, new technologies and successful business models as well as business cases in practice. Peter Wennekes, President & CEO of CINET states: ‘Similar to various other industries professional textile care businesses are increasingly experiencing the effects of digitization. The concept of industry 4.0 has officially made its entry in Asia. as well as in other PTC markets all over the globe.’ Altogether these developments are opening up new markets and target groups for PTC. In the afternoon on the 27th of September a clear vision will be shared with the audience, describing how you can make your business future proof! Topics and speakers are:

  • ASIA & The World of PTC by Ms. Zhu Lijun, General Manager of Fornet
  • Special (online) Laundry Services by Mr. Leon Wennekes, Secretary General of CINET
  • “High End professional Cleaning for High End Markets”by Mr. Marcus Taslim, General Manager and owner of Jeeves of Belgravia Jakarta
  • Creating Added Value in PTC; “On the edge of thinking” by Mr. Geert Böttger, General Manager of ExpoConsulting GmbH
  • “Transformation Systematic Laundry Using RFID Technology for Business Innovation in the laundry industry” by Mr. TP Chan, CEO of Systematic Laundry & Healthcare Service Pte Ltd.
The PTC Business Roulette; Discussion with Experts of the Business; Ms. Z. Lijun (Fornet), Mrs. Z. Ismail (Drop&Wash), Mr. M. Taslim (Jeeves of Belgravia Jakarta), Mr. G. Böttger (ExpoXonsulting GmbH), Mr. P. Wennekes (CINET)

***

September 28, 13:00-17:00hrs; PTC Masterclass “Professional Laundry Management 2017”


During the second forum day the audience will be provided a complete, in-depth masterclass on professional laundry management. Owners and operational managers that want to keep up with state of the art technology and the latest best practice principles will have a great benefit!
  • How to set up profitable PTC businesses in Asia by Kannegiesser GmbH
  • Improving your Performance by saving Costs by Mr. Thomas Yin of Jensen GmbH
  • The Facts & Figures on energy savings; How much can you save? By Dr.Ir. H. Gooijer of TKT
  • The PTC Technology Roulette; Discussion with experts of the business; TP Chan (Laundry Network), Jensen, Kannegiesser, Datamars, Ecolab
  • Sustainable Processing according to Best Practices; Expert opinions at a round table discussion!

  1. Laundry and Cleaning News is a product of Global Trade Media, a trading division of Progressive Trade Media Limited. © 2017, All Rights Reserved
  2. Tim Burke is the editor of American Drycleaner. He can be reached at 312-361-1684 or [email protected]
  3. Texcare Asia is a biennial event organised by Messe Frankfurt (Shanghai) Co Ltd and China Light Industry Machinery Association.
Hotelier Indonesia


Hoteliers bridge revenue management and function space sales & marketing with dynamic data analysis

Smart Space Technology for a Smart Revenue Strategy


  1. Smart Space Technology for a Smart Revenue Strategy Blog previously published via IDeaS
  2.  IDeaS recently announced the acquisition of Smart Space Strategy Limited, a company that pioneered a cloud-based, visual strategy management solution that analyzes the business trends and performance of meeting and event space. This is an exciting acquisition for IDeaS, since it allows our company to further support hotels in developing a holistic and profitable revenue strategy across their entire organization.
  3. Heather Hart, Director at Smart Space, and Mike Chuma, VP of Product Strategy & Marketing recently had an opportunity to talk about Smart Space and its ability to establish a firm connection between revenue managers and event sales managers.
  4. What is Smart Space? Smart Space was designed as an interactive application to help meetings managers better understand the demand for their space, and make more informed decisions in order to sell it more effectively. It is a holistic approach to managing this undervalued part of the hospitality business, providing data on demand trends, effective selling strategies and performance measures, such as attendee density and conversion of opportunities.
  5. What is Smart Space? Smart Space is an intuitive and simple way to access useful data related to the meetings and events business management and to support revenue optimization.
  6. What excites you most about bringing Smart Space into the IDeaS family? What excites me most is the opportunity to bring the unique benefits of a meetings strategy tool to a more global audience with the support and expertise of a highly respected brand. There are greater resources now available that will enhance the functionality of Smart Space more quickly.
  7. What excites you most about bringing Smart Space into the IDeaS family? I think the most exciting aspect is the prospect of developing a truly groundbreaking solution that combines the analytical genius of IDeaS in the Function Space module with the simple and intuitive strategy tools and data displays of Smart Space.
  8. What makes Smart Space unique in the market? Whilst analytical tools have been widely available for managing guestrooms for many years now, there are simply no industry-wide solutions for optimizing revenue from meetings and event space.
  9. What makes Smart Space unique in the market? Smart Space is unique in that it encompasses the disciplines of sales, marketing, revenue management and catering management; it brings these areas together to improve strategy and sales focus by providing a simple application that puts the information necessary for better business management right at the user’s fingertips.
  10. Is Smart Space just for hotels, or are you helping other types of meetings & events spaces build a revenue strategy? Smart Space has been adopted at sporting venues in the UK with no bedroom accommodations. It was designed to focus entirely on the meeting and event space, so it is equally useful for any venue with event space – with or without bedrooms.
  11. What do you see as the greatest opportunity for meetings & events revenue strategy in the future? Access to data that was previously difficult or impossible to get to will revolutionize the understanding of business opportunities and allow for a much more sophisticated selling strategy. It will raise the focus on meetings management and enable smarter decision making.
  12. What do you see as the greatest opportunity for meetings & events revenue strategy in the future? Meetings space can provide a significant contribution to total revenue, but it is often sacrificed in the drive for improved metrics of guest room sales. Meetings and events strategy will awaken a new dimension in driving total revenue and profit in the hospitality industry.

#revenuestrategy #ideas #eventspace #technology
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