Jakarta, June 10, 2025 — In a bold move that marks the global revival of one of America’s most iconic hotel brands, Stouffer Hotels has officially appointed Erick Herlangga as Chief Executive Officer for Southeast Asia.
 |
This strategic appointment heralds a new chapter for the legendary brand, positioning Southeast Asia as the foundation of its international comeback.
Erick Herlangga brings over two decades of experience in the hospitality industry, with a proven track record in developing and managing hotels across the region.
He has held senior leadership roles at Kempinski, Banyan Tree, Hilton, ACCOR, The Trans Luxury Hotel, and most recently, Louvre Hotels Group, where he oversaw the successful development of more than 50 properties in Southeast Asia including renowned hotels like Royal Tulip Gunung Geulis, Golden Tulip Holland Resort, and Royal Tulip Ubud.
He also played a pivotal role in transforming nine assets owned by Pegadaian, one of biggest Indonesia’s state-owned enterprises (BUMN), into fully operational, revenue-generating hospitality ventures.
In his new role, Erick will lead Stouffer’s re-entry into the market through strategic partnerships, franchise and management agreements, and regional brand activation beginning with key markets such as Indonesia, Thailand, Vietnam, Malaysia and Cambodia
A Storied Past: From Vernon Stouffer to Marriott
Stouffer Hotels traces its roots to the 1920s, when Vernon Stouffer expanded his family’s restaurant in Cleveland, Ohio, into a nationally recognized brand known for refined service and culinary excellence. At its peak from the 1960s to 1980s, Stouffer Hotels ranked alongside Hilton and Sheraton as one of America’s premier luxury hotel chains.
In 1973, the brand was acquired by Nestlé, the world’s largest food and beverage company. Nestlé sought to align its food service expertise with hospitality but eventually exited the hotel business in the early 1990s as it refocused its global strategy.
Stouffer Hotels was then acquired by New World Development, the Hong Kong-based conglomerate behind Rosewood Hotels & Resorts. The brand was relaunched as Stouffer Renaissance Hotels, a co-branding initiative blending its classic legacy with the contemporary appeal of Renaissance.
In 1997, Marriott International acquired the Renaissance portfolio, including Stouffer Renaissance, and subsequently phased out the Stouffer name.
Rediscovering the Soul of Service
Stouffer wasn’t just known for its properties, but it was revered for its internal culture. Its signature training program, The Spirit of Hospitality, set a new benchmark for service in the industry, grounded in compassion, attentiveness, and professionalism.
At the heart of its philosophy is the enduring tagline, “Everybody is Somebody.” This belief in treating every guest and team member with equal respect distinguished Stouffer as a brand rooted in humanity and sincere hospitality.
 |
The Future Begins in Asia
With renewed purpose and leadership deeply rooted in regional expertise, Stouffer Hotels is poised for a powerful comeback, beginning with the opening of its first new property in Indonesia in 2026. This marks the start of a multi-country expansion across Southeast Asia, with a target of 15 hotels within the next five years.
Erick Herlangga’s appointment is more than a leadership assignment, it is a bold statement that Stouffer is not merely returning but reimagining its legacy for a new era.
Through a thoughtful balance of heritage, innovation, and heartfelt service, Stouffer is ready to lead the future of hospitality, where every guest, truly, is somebody.