Partnership underscores shared commitment to meet needs of fast-growing SE Asian hospitality market
SINGAPORE —17 JUNE 2025— IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced a technology integration partnership with SORASO by Smart Finder, Thailand’s premier provider of hotel software solutions.
SORASO’s comprehensive suite of hospitality solutions span front office and back-office operations and has 50,000 users and over 100,000 rooms under management across the Southeast Asia region.
The unified, collaborative data integration partnership allows SORASO’s growing collection of 1,000 properties to access the revenue optimisation power of IDeaS revenue management solutions.
Through this partnership, hotels using SORASO’s property management system (PMS) can now seamlessly connect with IDeaS’ industry-leading revenue management solutions to maximise occupancy and drive stronger average daily rates resulting in enhanced profit optimisation.
“Partnering with IDeaS is a major step forward in delivering smarter, revenue-driven solutions to our hotel clients. Together, we are setting new standards for hotel performance optimisation,” said Weerapan Intasorn (James), Chief Commercial Officer, SORASO.
By leveraging advanced analytics and automated pricing and inventory strategies, hotels of all sizes and types in Southeast Asia, from boutique properties to large-scale resorts, can intelligently respond to market dynamics in real-time.
“IDeaS is committed to improving the revenue performance of hotels across the Southeast Asia region. By integrating SORASO PMS with IDeaS G3 RMS, more properties can gain access to IDeaS’ industry leading forecasting and revenue optimisation software, empowering users to make better data-driven business decisions. We are excited by the potential of our partnership with SORASO and its ability to improve revenue outcomes for hoteliers across the region,” Jurgen Ortelee, APAC managing director, IDeaS Revenue Solutions.
The integration facilitates a real-time, two-way data exchange between SORASO PMS and IDeaS G3 RMS, eliminating traditional data silos and reducing the risk of manual entry errors that can hinder revenue performance.
With a continuous stream of relevant, reliable data flowing between systems, hoteliers can make faster, more informed decisions. The result for hotels will be improved operational efficiency and the ability to optimise revenue and profit strategies across all room types and distribution channels.
About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.