| Hotelier Indonesia

Seoul, South Korea (March, 2026) – Sofitel Ambassador Seoul has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising 2,500 preferred suppliers in 100 countries. According to Vincent Gernigon, General Manager of Sofitel Ambassador Seoul, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Vincent Gernigon. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

Sofitel Ambassador Seoul joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Sofitel Ambassador Seoul’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

Sofitel Ambassador Seoul offers the best accessibility to Seoul's major business places and shopping centers, including Jamsil and the Gangnam district in Seoul. The property features 403 elegant rooms and suites, 160 serviced residences, and five exceptional restaurants and bars that overlook Seokchon Lake and captivate all five senses.

Guests are invited to experience the lake’s ever-changing beauty throughout the year—from cherry blossoms in full bloom during spring, to lush summer greenery, vivid autumn foliage, and the shimmering winter landscape illuminated by the Luminaire light festival—creating a distinctive sense of place.

The property embodies the brand philosophy 'Where life lives with a French zest,' offering a refined blend of French and Korean cultural sensibility. For instance, evening ceremony ‘Candle Ritual’, inspired by the tradition of illuminating the streets of Paris since the era of Louis XIV. At Sofitel Ambassador Seoul, the candle ritual becomes even more unique as Sofitel’s Ambassador performs it wearing the Korean traditional attire, Hanbok.

Sofitel Seoul connects Sofitel’s French heritage with the vibrant spirit of Seoul, positioning both the hotel and serviced residences as a destination for modern luxury travelers seeking meaningful and immersive experiences.

For more information about Sofitel Ambassador Seoul, call +82 2-2092-6000 or visit sofitel-seoul.com.






ABOUT SOFITEL

A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life's simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.

Sofitel now boasts more than 120 hotels, all elegant and unique, in the world's most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Casco Viejo, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi.

Sofitel is part of Accor, a world leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

sofitel.com | all.com | group.accor.com

About Sofitel Ambassador Seoul Hotel & Serviced Residences

Sofitel Ambassador Seoul Hotel & Serviced Residences is opened on Sep 30, 2021 as the first French luxury hotel brand in South Korea. The brand's first serviced residence globally, the property features 403 hotel rooms and 160 serviced residence rooms. Club Millésime offers exclusive luxury and personalized service for VIP guests.

Also, the hotel is a new address for French gastronomy with its four restaurants and a bar. A chic bistro Fait Maison offers authentic French cuisine and a Parisian lounge, L'Espace, enchants guests with exquisite afternoon tea "Le Goûter", filled with a curation of French and local delights. Jardin d'Hiver is the French bakery to taste the most delicate baguette and pastries. The modern Japanese gastronomy, MIO, is the place to enjoy the Japanese menu. Surrounded by the scenic view, the roof bar, Latitude32, provides craft beer, wine and whiskey and cocktails with snacks. Sofitel Fitness include a fitness center, 25m indoor swimming pool and Sofitel Spa.

For business, private events and weddings, three meeting rooms are featured with equipment for hybrid meetings. Located in Jamsil, Seoul, the Sofitel Ambassador Seoul is connected to the subway Jamsil station, allowing the guests to explore the city conveniently and Korea’s tallest structure, the 123-storey Tower within walking distance. Incheon International Airport is an hour away from the property by car, and Gimpo International Airport is 50 minutes away by car. sofitel-seoul.com

About Virtuoso

Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 2,500 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Annual sales of (U.S.) $35 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.