| Hotelier Indonesia

Keytel, the hotel services company of Grupo Hotusa, has opened a new strategic office in Bali, Indonesia, to manage relationships with nearly 200 affiliated hotels across Southeast Asia and support further expansion into emerging markets across the region.

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Keytel_Bali_Office

Keytel accelerates international expansion with new strategic office in Bali

Grupo Hotusa’s hotel services company will manage its relationship with nearly 200 affiliated hotels in the region from its Bali officeThe new office will serve as a strategic platform to expand into other emerging markets across the region
The project is backed by a specialised local team to lead business development

Barcelona, October 7, 2026.- Keytel, the hotel services company of Grupo Hotusa, has opened a new office in Indonesia, specifically in Bali, from where it will manage its relationship with the nearly 200 affiliated hotels it currently has across Southeast Asia.

The new office will coordinate business development and hotel account management across the region, while also serving as a launchpad for expanding Keytel’s presence into other Southeast Asian markets.

"The opening of this office reflects our commitment to growth in Southeast Asia and our desire to establish a stable and close presence in a region that is becoming increasingly relevant to international tourism," said Xavier Cortés, Managing Director of Keytel. "Our range of services has become increasingly attractive to hotels in Southeast Asia, at a time when demand from Europe is growing strongly," he added.

Supported by a local team, the new office joins the company’s international network of offices in cities including Rome, Paris, Lisbon, Cancún, Buenos Aires, Natal and Tunis.

Growth in European tourism to Asia

The opening comes amid a significant increase in passenger traffic between Europe and Asia. According to data from the International Air Transport Association (IATA), this corridor recorded year-on-year growth of 12.1% in July 2026, making it the fastest-growing among the major international routes.

This figure reflects the specific momentum between the two regions, contrasting with overall global international demand, which remained virtually stable over the same period, with a slight decline of 0.1%.

Against this backdrop, Thailand remains the preferred Asian destination among Europeans for their summer holidays. Indonesia has risen to second place, while Vietnam ranks fourth after recording a spectacular increase of more than 50% in European visitor arrivals during the first seven months of 2026.

In this context, Keytel’s portfolio in Southeast Asia comprises 173 affiliated hotels, distributed strategically as follows:

Thailand: 96 hotels
Indonesia: 74 hotels
Malaysia: 1 hotel
Singapore: 1 hotel
Vietnam: 1 hotel

About Keytel

With more than 3,800 hotels in 90 countries, Keytel is the world’s largest alliance of independent hotels. Its innovative approach combines specialised consultancy, technology tools and advanced services.

About Grupo Hotusa

Grupo Hotusa is a leading organisation in the tourism sector, with nearly half a century of experience and a presence in more than 130 countries. The company has established a business model focused on generating economic activity, employment and a positive impact in the destinations where it operates. It currently has a workforce of more than 10,000 professionals, including direct and indirect employees, and in 2025 recorded consolidated revenue of more than €1.65 billion.

The company is structured into three business units. The first is its hotel operations division, which operates under the Eurostars Hotel Company brand and has a portfolio of more than 300 hotels across 23 countries. The second is its hotel services division, whose activities are carried out under the Keytel umbrella, the world’s largest alliance of independent hotels, with 3,800 affiliated properties. The third business unit is its distribution division, which operates as Restel and markets more than 130,000 accommodation properties worldwide.

>> Office location: Alamanda Office, Jl. Bypass Ngurah Rai Br. Kerthayasa No.67 5th Floor, Kedonganan, Kec. Kuta, Kabupaten Badung, Bali 80361, Indonesia

>> For more information:
Grupo Hotusa Communications Department
E-mail: comunicacion@grupohotusa.com Telefono: 932 681 010

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