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BWH® Hotels and WorldHotels™ Spotlight ‘Detour Destinations’ as Vibrant Alternatives to Iconic Vacation Locales

Trade the tourist trail for six escapes across the world



Phoenix, Arizona (July, 2025)—This year, travelers are increasingly planning detours along their journeys, discovering less crowded, hidden gem experiences that provide welcoming experiences and a deeply rooted sense of place. 

With 18 distinct brands that cater to every type of traveler, and more than 4,300 hotels in 100+ countries, BWH® Hotels, the global hospitality enterprise comprised of WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, is inviting travelers to explore its world-class resorts and hotels with six ‘Detour Destinations.’ 

This curated portfolio of unique properties across the globe aligns with the growing desire of discerning travelers seeking off-the-beaten-path escapes, from relaxing lakefront resorts to city hotels in emerging neighborhoods.


While travelers continue to venture to globally popular destinations, they are also increasingly adding stops along the way to explore lesser-known locales that offer a fresh perspective and new experiences. Recent data shows that 63% of travelers will likely explore a detour destination on their next getaway. 

Whether it’s a vibrant beachside escape near Brazil’s iconic dunes and reefs or a heritage stay nestled in the Canadian Rockies, BWH Hotels offers more than a place to sleep; they deliver authentic locations that provide opportunities to recharge and explore new destinations.

Prestige Rocky Mountain Resort

📍Cranbrook, Canada

Tucked in the heart of British Columbia’s mountain range, Prestige Rocky Mountain Resort, WorldHotels Crafted collection, is a charming detour for travelers heading to Banff or Jasper. With lodge-inspired design, two contemporary restaurants, and the New Energy Wellness Spa, the resort is a perfect stopover for those seeking alpine tranquility without the tourist crowds of Canada’s better-known mountain towns.

Detour Worth Doing: The Crystal and Sante Fe Railcar Suites offer a rare chance to stay inside a real railcar—blending historic character with thoughtful, high-end touches.




Hotel Damier
📍 Kortrijk, Belgium

A charming 4-star boutique hotel dating back to the 14th century, Hotel Damier, part of WorldHotels Crafted collection, offers a blend of classic elegance and modern flair in the culturally vibrant Belgian city of Kortrijk. Guests can marvel over the hotel’s magnificent Rococo facade circa 1769 and enjoy an aperitivo in Sprezza, the hotel’s high-end cocktail bar, which offers signature cocktails, and an exquisite collection of whiskeys, unique rums, and tequila.

Detour with Distinction: Step off the tourist trail and into the heart of Kortrijk, a delightful Belgian city rich in history and design. Just a short train ride from Brussels or Lille, the city is the perfect cultural detour for travelers seeking authenticity, art, and a taste of Belgian hospitality—without the crowds.




Aiden® by Best Western Łódź
📍Lodz, Poland

Aiden by Best Western Łódź is the perfect urban retreat for travellers craving creativity and ease in the off-the-radar city of Łódź. Blending sleek contemporary design with thoughtful service, the hotel offers 61 spacious, light-filled rooms, sumptuous breakfast, and friendly staff, all at a budget-smart price.

Shopping Detour: Once a central hub for textile production, Łódź’s fashion-forward spirit is on display in the indie boutiques of Piotrkowska Street and striking red-brick Manufaktura, a massive shopping complex filled with galleries, restaurants, and museums. It’s retail therapy with a historic twist.




Majestic Ponta Negra Beach

📍 Ponta Negra, Brazil

The ocean-overlooking hotel is a vibrant coastal detour for travelers venturing beyond Brazil’s tourist-heavy hubs. Located near dunes, reefs, and scenic parks, Majestic Ponta Negra Beach, WorldHotels Elite collection, channels Rio’s energy in a more laid-back, approachable setting with spacious suites, an upscale French brasserie, and unrivaled views of the famous Morro do Careca, making it an ideal beachside escape for travelers craving sunshine, culture and coastal adventure with fewer crowds.

Delicious Detour: Designed by renowned architect Samara Gosson, La Brasserie offers classic and elegant dining featuring fresh ingredients from the sea and an on-site organic garden.




Dakhla South Bay

📍Dakhla, Morocco

The upscale coastal Dakhla South Bay, WorldHotels Distinctive collection offers a remote Moroccan oasis where desert meets ocean, perfect for travelers looking to explore the Western Sahara. Ideal for wellness retreats, lounging poolside with unrivaled ocean views, or water sports like kite surfing, this soulful hidden gem offers raw beauty and deep serenity on the Sahara’s edge.

Desert Detour: Visitors can experience the Sahara Desert like never before via 4x4 SUV, where they can crawl rocky plateaus, dunes, and a mesmerizing lagoon.




SereS Springs Resort & Spa

📍 Ubud - Bali, Indonesia

Tucked away from the bustle of Bali’s crowded tourist hotspots, SereS Springs Resort & Spa, a WorldHotels Elite property, offers a serene sanctuary in Ubud. Surrounded by lush valleys, majestic waterfalls, and the island’s iconic terraced rice fields, this hidden gem features exquisite rooms and villas that blend traditional Balinese design with modern luxury.

Divine Detour: Guests can reserve an opulent private garden villa with its own pool, indulge in spa rituals across a four-level spa, relax in a natural spring soaking pool, or simply unwind and recenter amid the peaceful surroundings, all in Bali style.







About BWH® Hotels  

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from luxury to economy, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.




About WorldHotels™

WorldHotels is a privately held hotel soft brand within the BWH® Hotels global enterprise. Founded by independent hoteliers dedicated to the art of hospitality, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. 

WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today’s traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Crafted and WorldHotels Distinctive. For more information visit worldhotels.com.