PAN PACIFIC HOTELS GROUP APPOINTS SCOP3 GROUP AND ITS TLN PARTNERS AS ITS INTERNATIONAL PUBLIC RELATIONS AGENCY AMIDST GLOBAL EXPANSION
10 May 2023 – To support its global expansion plans, the Singapore-based Pan Pacific Hotels Group (PPHG) has appointed SCOP3 Group, South East Asia’s leading public relations firm as its international public relations agency.
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| Pan Pacific Singapore - Harbour Suite Bedroom |
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| Pan Pacific Orchad |
Part of the global Travel Lifestyle Network (TLN) of over 20 specialist travel and lifestyle communications agencies, SCOP3 Group will spearhead the global communications strategy to promote PPHG and its brands - Pan Pacific, PARKROYAL COLLECTION and PARKROYAL in North America, the UK, Australia and Indonesia.
With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group will be launching the highly anticipated opening of HOTEL BELLUSTAR a Pan Pacific Hotel and HOTEL GROOVE, a PARKROYAL Hotel in Tokyo, Japan on 19 May, Pan Pacific Orchard Singapore on 1 June and the multi-million dollar refurbishment of the Pan Pacific Singapore on 1 August, that will set a new benchmark for the brand’s graceful luxury.
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| Pan Pacific Singapore - Harbour Suite Bedroom |
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| PARKROYAL COLLECTION MARINA BAY |
SCOP3 Group will be supported by TLN members including PC Agency in the UK, Zapwater Communications in the USA, and Anne Wild & Associates (AWA) in Australia and New Zealand to further cement PPHG and its brands as the hotel group of choice for the new generation of experience-driven city travellers.
"We're thrilled to be leading the PR activations for Pan Pacific Hotels Group's expansion, and to use our in-depth industry expertise to showcase PPHG’s innovative approach and exciting expansion strategy,” said René Mayer, Managing Director and Founder of SCOP3 Group. “We are looking forward to leveraging our unique partnership with the Travel Lifestyle Network to tap into the specific market knowledge and expertise of leading agencies around the world to deliver exceptional results for this prestigious new client."
“We look forward to working closely with SCOP3 Group to spearhead our global PR strategy as part of our group expansion in key cities such as Tokyo, Nairobi, Jakarta, Hanoi, Bangkok, Phnom Penh, Siem Reap and our home ground, Singapore. SCOP3 Group will be one of our key strategic partners in driving our brand visibility and growth presence in the on global markets.” Said Cinn Tan, Chief Commercial & Marketing Officer.
SCOP3 Group will also be managing and overseeing the group’s media activities, which include organising curated media familiarisations and promoting its brand experience programmes.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and/or manages more than 50 hotels, resorts and serviced suites across three brands – “Pan Pacific”, PARKROYAL COLLECTION, and PARKROYAL – encompassing more than 30 cities across Asia Pacific, North America and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels and Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels and Resorts is distinguished by its passion for people and places, immersing every guest in local and authentic cultures.
Visit www.panpacific.com.
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About SCOP3 Group
Born out of the visionary minds of media mogul Ronald Liem and seasoned hotelier René Mayer, SCOP3 Group is a strategic marketing advisory agency offering world-class contracting services to maximize its clients’ revenues. With two offices in Jakarta and Bali, the company aims to support the hospitality industry in the two cities and even more. Equipped with a thorough understanding of and extensive experience in the high-end hospitality industry, the company provides an extensive range of services, from communications, sales contracting and representation. By comprehending that each client is unique, SCOP3’s team of sales and marketing experts is ready to tailor meticulous service solutions based on clients’ requirements.
Born out of the visionary minds of media mogul Ronald Liem and seasoned hotelier René Mayer, SCOP3 Group is a strategic marketing advisory agency offering world-class contracting services to maximize its clients’ revenues. With two offices in Jakarta and Bali, the company aims to support the hospitality industry in the two cities and even more. Equipped with a thorough understanding of and extensive experience in the high-end hospitality industry, the company provides an extensive range of services, from communications, sales contracting and representation. By comprehending that each client is unique, SCOP3’s team of sales and marketing experts is ready to tailor meticulous service solutions based on clients’ requirements.
