Centara: Your Ultimate Destination with Six Unique Brands

Centara Creates “The Place To Be” for Every Guest with Six Diverse Brands, from Luxury to Affordable Lifestyle

Bangkok, Thailand – 15 May 2023 – Centara Hotels & Resorts, Thailand’s leading hotel operator which celebrates its 40th anniversary in 2023, prides itself on making travel possible for all. Ever since it first introduced its unique style of international-standard, Thai-inspired hospitality to the world, this caring company has created a series of attractive concepts that cater for the needs of every traveller and budget, from luxury to affordable lifestyle.

Now, with a growing collection of 92 world-class hotels and resorts covering six distinct brands – Centara Reserve, Centara Grand, Centara, Centara Boutique Collection, Centra by Centara, and COSI Hotels – everyone can find their perfect “Place to Be” with Centara. Simply choose the ideal option for your next business trip, leisure break or family vacation.

Centara Ao Nang Beach Resort  Spa Krabi

Centra by Centara Maris Resort Jomtien

COSI Samui Chaweng Beach

CRS - Arrival Experience

Maikhao Dream Resort and Villa- Centara Boutique Collection

Centara Reserve – Where Stories Are Written

Experience luxurious and personalised hospitality driven by the unique story of local culture and heritage. Centara Reserve, which was introduced to the world in 2021, is dedicated to crafting deeply personal moments and lasting memories in iconic destinations. From vibrant cities to tranquil beaches, every property evokes the spirit of its locale. Stays are underpinned by the services of a “Reserve Host” who can help guests to design truly bespoke journeys. The brand’s flagship property is Centara Reserve Samui.

Centara Grand – Enriched By Every Moment

Discover distinguished upper-upscale hospitality with Centara Grand, a captivating collection of hotels and resorts in some of the world’s most desirable destinations, including Bangkok, Phuket, Krabi, Pattaya, Hua Hin, the Maldives and soon, Osaka. Every experience is enriched by immersive activities and authentic Thai touches, including the group’s Spa Cenvaree wellness concept and signature dining venues, including Suan Bua, the elegant Thai restaurant brand, COAST Beach Club in resort properties, and some of the world’s best urban rooftop bars and sky-high dining experiences.

Families can plunge into a world of wonder at Centara Grand Mirage Beach Resort Pattaya (pictured above), the Lost World-themed family resort and waterpark in Thailand that features an amazing array of facilities and activities for all ages. Mirage is Centara’s signature themed family entertainment experience available at across selected Centara Grand and Centara resorts.

Centara – Delightful Pleasures

This popular upscale brand offers inviting spaces for every occasion, enhanced with warm, caring service to ensure that international travellers have everything they need for fun and fulfilling stays. These vibrant hotels and resorts can be found in key business and leisure hubs all across Thailand and around the world, including Dubai, Doha, Oman, the Maldives, Vietnam and Sri Lanka. In each location, visitors can enjoy a timeless blend of local culture, world-class facilities and heartfelt Thai hospitality.

Family-focused Centara Mirage resorts are also available in Dubai and Mui Ne, Vietnam, featuring spectacular themed water parks, family rooms and unique facilities such as Spa Candy, the colourful kids’ wellness concept.

Centara Boutique Collection – Inspiring Individuality

This collection of original, individual and intimate hotels is designed to inspire the senses and evoke curiosity. Each distinctive property offers a unique guest experience, brimming with unexpected surprises. Perfectly suited to cultural hubs or urban hotspots – currently including Chiang Mai, Khao Yai and Phuket – Centara Boutique Collection’s upscale and upper-upscale hotels let curious explorers discover a different side of their destination. The interior décor and cuisine will always reflect the authentic culture.

Centra by Centara – Elevating the Essentials for Refreshing & Relaxing Stays

Bright, fresh and contemporary, Centra by Centara is all about creating colourful experiences and helping travellers feel at ease. Not quite hitting the mark – its about elevating the essentials and providing fresh and flexible stays for all. Each upper midscale hotel is a breath of fresh air, with modern amenities that ease the stress of travel and put everything at guests’ fingertips. With convenient locations and complete connectivity, this brand is the ideal option for those who want to work, play or relax. Centra by Centara hotels can be found in urban and resort areas such as Bangkok, Hua Hin, Pattaya, Krabi, Mae Sot and Muscat.

COSI Hotels – Smart, Social Hubs with Full Flexibility

Smart and stylish, COSI keeps travellers fully connected at all times. Situated in trendy neighbourhoods such as Krabi, Pattaya and Koh Samui, these affordable hotels provide a vibrant community where free-spirited people can come together and hang out. The entire journey is seamless, with online check-in, 24-7 services, upbeat social hubs and connected spaces where adventurers can work, chat or catch up on their social media. Free food credits will let visitors refuel round the clock with cool drinks and casual bites.

Centara’s “The Place to Be” offer, which spans all six of the company’s innovative brands, offers up to 30% off the hotel’s best available rate, plus free stays for up to two children and complimentary Wi-Fi. And that’s not all; CentaraThe1 members will enjoy an additional 15% discount. Not a member yet? Click here to join for free.

To learn more about Centara Hotels & Resorts, please visit


Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 92 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels – ranging from luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at

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