Surabaya becomes Accor’s “City of ALL”

Surabaya becomes Accor’s “City of ALL” with spectacular brand showcase


SURABAYA, INDONESIA – City of ALL, Accor's spectacular five-day brand showcase, will arrive in Indonesia this February and March with two immersive events that will provide consumers, travel trade visitors, and wedding planners with exclusive offers, enticing discounts, and uplifting entertainment in Jakarta and Surabaya, the country's two largest cities.

Surabaya becomes Accor’s “City of ALL”

These fully integrated and highly interactive exhibitions will reveal the world of benefits provided by ALL - Accor Live Limitless - the global loyalty program that embodies the group's augmented hospitality promise. ALL members can "experience the extraordinary" through a world of rewards, one-of-a-kind perks, and exceptional events. The dedicated ALL mobile app puts a world of benefits at the fingertips of its members.

The Surabaya edition of 'City of ALL,' sponsored by CIMB Niaga and Zees, will take place for five days from the 15th to the 19th of February 2023 at Atrium Tunjungan Plaza 3, a major lifestyle hub in the heart of this thriving Surabaya city. Clients, partners, ALL members, and members of the general public will flow through the mall, where they will be introduced to a plethora of enticing offers, brand experiences, live entertainment, special giveaways, and more from over 50 participating hotels and resorts throughout Indonesia.

All invitees can take advantage of dedicated deals, while other visitors can take advantage of flash sales with up to 40% off, as well as tempting dining promotions such as a Ramadan offer and wedding packages. Visitors can look forward to upbeat performances, live demonstrations, curated locally sourced products from UMKM to promote #BanggaBuatanIndonesia, musical acts, and fashion shows. A "Wheel of Fortune" and "Mystery Boxes" will be filled with fantastic prizes.

“We are very excited to connect with our esteemed corporate customers and consumers in Indonesia, one of the world’s most important emerging economies and a vibrant market for travel and tourism. As one of the leading hospitality companies in Indonesia, with approximately 140 hotels and a healthy pipeline of projects nationwide, Accor is becoming the hotel group of choice for many Indonesians. We look forward to meeting with guests and trade partners at City of ALL in Surabaya this February,” commented Garth Simmons, Chief Executive Officer for Accor Southeast Asia, Japan and South Korea.

ALL reached out to guests in Indonesia in 2020 with its inaugural Hotel & Wedding Fair in Jakarta, which sparked interest among Accor's partners, clients, loyalty members, and guests. The hosting of these two City of ALL events in Surabaya and Jakarta will now pave the way for a bright new era of benefits for Indonesian and international travelers.

The Jakarta event will take place from March 15th to March 19th, 2023, following the City of ALL in Surabaya. For more information on the City of ALL events, go to City of ALL events.


Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. 

Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels’ guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, Instagram and TikTok.

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