Reduce OTAs

Hoteliers: Don't Let Your Competitors Outsmart You

OTAs are actively working to improve the guest journey and, in many cases, are offering an easier and more rewarding booking experience. To truly compete, it’s time hoteliers start thinking more like OTAs. Thankfully, modern tools are available to help level the playing field. Read more.

Aparium's Revamped Focus on Conversion Rates Drives Success

Chicago-based Aparium Hotel Group has set itself apart as a new kind of hotel brand. The hotel management company counts 10 independent and boutique properties. Aparium's primary goal is to reduce OTAs. Read more.

New payment options available with Adyen integration

We are delighted to announce SHR's integration partnership with leading payment platform, Adyen, opening up new payment options to SHR clients, such as GooglePay and Klarna, a 'buy now, pay later' provider Read more.

Revenue, Marketing Collaboration Opens New Possibilities

As hospitality companies rebuild their teams, they’re leaning on leaders who are well-versed in using data to convert more travelers at various points along their booking journey. Read more.

See SHR at the WHLA on November 6-8

SHR will join more than 200 hospitality solutions providers aimed at helping your business increase profitability and day-to-day efficiency. Meet Meredith Gorecki to learn how SHR can help you! Schedule time.