With the world of travel re-opening for many, new research reveals the most in-demand hotel chains around the world.

The study by the travel experts at Bounce ranked the world’s most in-demand hotel chains based on the number of annual google searches to reveal the world’s most in-demand hotel chains.

The Top 10 Most In-Demand Hotel Chains

1. Holiday Inn (IHG) 25,426,000
2. DoubleTree (Hilton Worldwide) 11,046,000
3. Crowne Plaza (IHG) 8,887,000
4. Hilton Hotels (Hilton Worldwide) 8,749,000
5. Embassy Suites (Hilton Worldwide) 8,713,000
6. Days Inn (Wyndham Hotel Group) 7,567,000
7. JW Marriott (Marriott International) 5,776,000
8. Ritz-Carlton (Marriott International) 5,334,000
9. Econo Lodge (Choice Hotels) 4,107,000
10. La Quinta (Wyndham Hotel Group) 3,907,000



The budget hotel chain Holiday Inn is named the most popular hotel chain in the world according to Google searches. Over the last 12 months, there have been 25,426,000 million worldwide Google searches for Holiday Inn, beating out premium hotel chains like Fairmont. This may be because the hotel chain is one of the most common in the world, operating in over 1000 locations in 54 countries.

DoubleTree by Hilton is the second most in-demand hotel chain according to global Google searches in the last year. The brand received 11,046,000 Google searches from all over the world over the last 12 months.


In third place Crowne Plaza is one the most in demand hotel chains in the world. The Intercontinental Hotel Group chain received 8,887,000 Google searches in the last 12 months.




The 5 least in demand hotel chains around the world

1. Park Plaza Hotels (Radisson Hotels) 155400
2. Raffles Hotels (Accor) 605600
3. Fairmont Hotels (Accor) 735,500
4. Hampton by Hilton (Hilton Worldwide) 820,300
5. Four Seasons 955,500


The least in demand hotel chain across the world is the Park Plaza Hotels (Radisson Hotels) with a total of 155,400 google searches in the last 12 months.
At number 2 is the Raffles Hotels (Accor) with 605,600 google searches in the last 12 months.

The third least in demand hotel chain in the world is Fairmont Hotels (Accor) with 735,500 annual google searches.

Further Study Insights:


The best-reviewed hotel chain is St. Regis (5/5 user score), whilst the worst-reviewed is Econo Lodge (2.3/5 user score).

The most in-demand hotel chain is Holiday Inn. Over the last 12 months, there have been 25,426,000 million worldwide Google searches for the chain.

The most luxurious hotel chain is the Four Seasons. 101 Four Seasons properties have been rated five-star, including the Four Seasons Prague and Toronto

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