Archipelago Announces Vietnam Launch & Signings

21st April 2022

The largest privately owned hotel management group in Southeast Asia, Archipelago International, is moving into the Vietnam market with five new contracts and the launch of Archipelago Indochina in partnership with Vietnam-based asset management and hospitality consultancy firm Optimum Hospitality.

The Archipelago Indochina team will be led by CEO John Gardner, who was General Manager and then General Director of the Caravelle Hotel in HCMC from 2007 to 2021 and who is now a Principal Partner at Optimum, and by COO Martin Koerner, who is also a Principal Partner at Optimum and who has directed commercial marketing for the Alma and Anam resorts in Cam Ranh.

The group’s first five agreements in Vietnam will provide distribution and revenue management services for four hotels in HCMC and one on Phu Quoc. The suite of services provided under these ‘Powered by Archipelago’ agreements - from booking engines to yield inventory - have been designed to increase online revenue by as much as 260%.

“In short, we connect independent hotels and hotel groups to our system, automate their distribution processes and connect them to more than 3,000 partners. We leverage longstanding relationships and arrangements with OTAs (online travel agencies), and we train and monitor their reservations teams,” said Norbert Vas, Vice President of Development at Archipelago International.

Beyond the provision of back-end services, Archipelago Indochina is laying the groundwork for a footprint in Vietnam, Cambodia and Laos that includes full-service management contracts for hotels as large as 1,000 rooms, soft brand management contracts and franchise agreements.

“What we at Optimum really like about Archipelago is the group’s focus on the numbers,” said Gardner. “Their philosophy -- our philosophy at Archipelago Indochina -- first and foremost, is all about the achievement of profitability. Everything else flows from that.”

Across Southeast Asia, Archipelago operates more than 150 hotels including such brands as Aston, Collection by Aston, Alana, Huxley, Kamuela, Harper, Quest, Neo, fave, Nordic and Powered by Archipelago.

Beyond Southeast Asia, the group has expanded into the Middle East and Cuba. In the Middle East, Archipelago powers the acclaimed luxury vacation-home rental platform "Maison Privee" and is set to open seven hotels in Saudi Arabia, including a 580-room five-star Royal Alana in Makkah.

In Cuba, the group recently celebrated the opening of Havana's newest five-star hotel, the 600-room Grand Aston La Habana as Aston and Grand Aston branded resorts take root throughout the Caribbean-island nation, including in such popular resort destinations as Varadero, Cayo Coco, and Holguin.


About Archipelago

Southeast Asia's largest privately owned hotel management group, operating more than 150 hotels, with a further 200 hotels under development across Southeast Asia, the Caribbean and the Middle East. A trusted hotel company with a long track record and more than 40,000 rooms operating or under development in over 70 destinations with award winning brands including Aston, Collection by Aston, Alana, Huxley, Kamuela, Harper, Quest, Neo, fave, Nordic and Powered by Archipelago.


About Optimum Hospitality

A specialist hotel and resort asset management company based in Ho Chi Minh City, Vietnam. Its experienced team of hoteliers and tourism professionals offer professional advisory and operational solutions that streamline processes, maximize revenues and optimize the performance hotel assets throughout Vietnam, Cambodia and Laos.
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