Table of Content
I. Introduction
A. Definition of Hotel GroupsB. Importance of Hotel Groups in Indonesia
II. Leading Hotel Groups in Indonesia
A. AccorHotels
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
B. Marriott International
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
C. InterContinental Hotels Group
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
D. Archipelago International
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
E. Tauzia Hotel Management
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
F. Santika Indonesia Hotels & Resorts
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
G. Swiss-Belhotel International
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
1. History and Overview
2. Brands and Properties
3. Sustainability Initiatives
III. Factors Contributing to the Success of Leading Hotel Groups in Indonesia
A. Brand Recognition and Reputation
B. Focus on Sustainability
C. Diversification of Brands and Properties
D. Adoption of Technology
B. Focus on Sustainability
C. Diversification of Brands and Properties
D. Adoption of Technology
IV. Challenges Faced by Leading Hotel Groups in Indonesia
A. High CompetitionB. Economic and Political Instability
C. Talent Management
V. Conclusion
VI. FAQs
Leading Hotel Groups in Indonesia
Indonesia is one of the most popular tourist destinations in Southeast Asia, attracting millions of visitors every year. As a result, the hospitality industry in Indonesia has experienced significant growth in recent years, with many leading hotel groups establishing their presence in the country. In this article, we will discuss the leading hotel groups in Indonesia, their history and overview, brands and properties, and sustainability initiatives.![]() |
The Kuta Beach Heritage Hotel Bali - Managed by Accorhotels |
AccorHotels
AccorHotels is one of the largest hotel groups in the world, with over 4,800 hotels and resorts across 100 countries. In Indonesia, AccorHotels operates over 120 properties under various brands such as Sofitel, Pullman, Novotel, Mercure, ibis, and others. AccorHotels has been operating in Indonesia for over 25 years, making it one of the most established hotel groups in the country.AccorHotels is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce energy consumption by 30% and water consumption by 20% by 2020. AccorHotels has also launched the Planet 21 program, which aims to promote sustainable practices across all of its properties.
At Accor, diversity is manifold. And making people with disabilities feel included and welcome in the workplace is part of our culture of inclusion. Our Group works to raise awareness of disability, promote employment and welcome guests with disabilities in our establishments.
All of Accor resorts in Indonesia have a fitness center, in particular Sofitel Bali Nusa Dua Beach Resort, Novotel Bali Benoa ,Pullman Bali Legian Beach, and Mercure Bali Nusa Dua, which offer well-equipped gym facilities.
All of Accor resorts in Indonesia boast luxurious spas for your relaxation and rejuvenation. Enjoy the spa facilities at Sofitel Bali Nusa Dua Beach Resort, Novotel Bali Benoa, Novotel Bali Nusa Dua - Hotel & Residences, and Pullman Bali Legian Beach.
Indonesia offers wonderful family-friendly resorts. Novotel Bali Benoa and Novotel Bali Nusa Dua - Hotel & Residences both propose kids' clubs and pools, ensuring fun for all ages. Each provides a range of activities to keep everyone entertained, from water sports to children's programs.
Accor in Indonesia offers wonderful resorts with kids' clubs, ensuring fun for the little ones. Sofitel Bali Nusa Dua Beach Resort and Novotel Bali Benoa both provide vibrant kids' clubs as part of their family-friendly amenities.
Accor is the leading international hotel operator in Indonesia and has a growing network of 128 operating hotels and resorts across 15 brands. The Group has a strong development pipeline of 52 committed projects across the country in the next five years.
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Marriott's Bali Nusa Dua Gardens Debuts on the Island of Bali |
Marriott International
Marriott International is another leading hotel group with a strong presence in Indonesia. The group operates over 20 properties in the country under various brands such as Marriott, Sheraton, Westin, and others. Marriott International has been operating in Indonesia for over 20 years and has established a reputation for providing high-quality hospitality services.Marriott International is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce water consumption by 15% and greenhouse gas emissions by 30% by 2025. Marriott International has also launched the Serve 360 program, which aims to promote social and environmental responsibility across all of its properties.

InterContinental Hotels Group
InterContinental Hotels Group
InterContinental Hotels Group is a leading hotel group with over 5,500 properties across 100 countriesInterContinental Hotels Group, also known as IHG, operates over 25 hotels in Indonesia under various brands such as InterContinental, Holiday Inn, Crowne Plaza, and others. IHG has been operating in Indonesia for over 30 years and has established a reputation for providing exceptional hospitality services.
IHG is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce carbon emissions by 61% by 2030 and eliminate single-use plastics from its properties by 2022. IHG has also launched the IHG Green Engage program, which aims to promote sustainable practices across all of its properties.
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Aston Kartika Grogol |
Archipelago International
Archipelago International is an Indonesian hotel group with over 140 properties across Indonesia and Malaysia under various brands such as favehotel, NEO, Aston, and others. The group was founded in 2005 and has experienced significant growth in recent years.Archipelago International is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce water consumption by 15% and carbon emissions by 10% by 2022. Archipelago International has also launched the Green Initiative program, which aims to promote sustainable practices across all of its properties.
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Tauzia Hotel |
Tauzia Hotel Management
Tauzia Hotel Management is another Indonesian hotel group with over 100 properties across Indonesia and Malaysia under various brands such as Harris, Yello, and Pop!. The group was founded in 2001 and has established a reputation for providing affordable and high-quality hospitality services.Tauzia Hotel Management is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce carbon emissions by 30% and eliminate single-use plastics from its properties by 2022. Tauzia Hotel Management has also launched the Good Living program, which aims to promote sustainable practices across all of its properties.
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Santika Mataram |
Santika Indonesia Hotels & Resorts
Santika Indonesia Hotels & Resorts is an Indonesian hotel group with over 100 properties across Indonesia under various brands such as Santika, Amaris, and Kamuela. The group was founded in 1981 and has established a reputation for providing authentic Indonesian hospitality services.Santika Indonesia Hotels & Resorts is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce carbon emissions by 30% and eliminate single-use plastics from its properties by 2025. Santika Indonesia Hotels & Resorts has also launched the Santika Cares program, which aims to promote sustainable practices across all of its properties.

Swiss-Belhotel International Egypt
Swiss-Belhotel International
Swiss-Belhotel International is an international hotel group with over 145 properties across 22 countries. In Indonesia, the group operates over 60 properties under various brands such as Swiss-Belhotel, Zest, and Grand Swiss-Belresort. Swiss-Belhotel International has been operating in Indonesia for over 25 years and has established a reputation for providing personalized hospitality services.Swiss-Belhotel International is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The group has set a target to reduce energy consumption by 20% and water consumption by 10% by 2022. Swiss-Belhotel International has also launched the Swiss-Belhotel Cares program, which aims to promote sustainable practices across all of its properties.
Factors Contributing to the Success of Leading Hotel Groups in Indonesia
The success of leading hotel groups in Indonesia can be attributed to several factors, including:Brand Recognition and Reputation
Leading hotel groups in Indonesia have established a strong brand recognition and reputation, which has helped them to attract a large customer base. Customers are more likely to choose a hotel group that they are familiar with and trustStrategic Location
The strategic location of hotels is another factor contributing to the success of leading hotel groups in Indonesia. Many hotels are strategically located in areas that are popular with tourists, such as Bali, Jakarta, and Yogyakarta. This makes it easier for hotel groups to attract a large customer base and generate revenue.Quality of Service
The quality of service provided by leading hotel groups in Indonesia is another key factor contributing to their success. These hotel groups have established a reputation for providing exceptional hospitality services, which has helped them to retain customers and attract new ones.Commitment to Sustainability
Leading hotel groups in Indonesia have also demonstrated a strong commitment to sustainability. They have implemented several initiatives to reduce their environmental impact, which has helped them to attract environmentally conscious customers and gain a competitive advantage.Partnership with Local Communities
Many leading hotel groups in Indonesia have established partnerships with local communities, which has helped them to promote local culture and attract customers who are interested in experiencing the local way of life.Conclusion
In conclusion, leading hotel groups in Indonesia such as IHG, Archipelago International, Tauzia Hotel Management, Santika Indonesia Hotels & Resorts, and Swiss-Belhotel International have established a strong brand recognition and reputation, strategic location, high-quality service, commitment to sustainability, and partnership with local communities. These factors have contributed to their success and helped them to maintain a competitive edge in the Indonesian hospitality industry.FAQs
What is the largest hotel group in Indonesia?
The largest hotel group in Indonesia is Archipelago International, with over 140 properties across Indonesia and Malaysia.What is the most popular hotel brand in Indonesia?
The most popular hotel brand in Indonesia is the InterContinental Hotels Group, with over 25 hotels operating in Indonesia under various brands such as InterContinental, Holiday Inn, Crowne Plaza, and others.What initiatives have hotel groups in Indonesia implemented to reduce their environmental impact?
Many hotel groups in Indonesia have implemented initiatives such as reducing carbon emissions, eliminating single-use plastics, reducing water consumption, and promoting sustainable practices across all of their properties.How have hotel groups in Indonesia established partnerships with local communities?
Hotel groups in Indonesia have established partnerships with local communities by promoting local culture and providing opportunities for local businesses to showcase their products and services.What is the importance of sustainability in the hospitality industry?
Sustainability has become an increasingly important issue in many industries, including the hospitality industry. In recent years, there has been a growing awareness of the environmental, social, and economic impact of the hospitality industry, and many companies are taking steps to become more sustainable.
The hospitality industry is a major contributor to the global economy, generating billions of dollars in revenue each year. However, it is also one of the most resource-intensive industries, with a significant impact on the environment. From the use of energy and water to the production of waste, the hospitality industry has a significant impact on the planet. In addition, the industry relies heavily on local communities for resources, such as food and labor, which can have social and economic impacts.
Therefore, it is crucial for the hospitality industry to adopt sustainable practices to reduce its environmental impact, support local communities, and promote economic growth. Sustainable practices can include reducing energy and water usage, reducing waste, sourcing local and sustainable food, supporting local communities, and investing in renewable energy.
By adopting sustainable practices, the hospitality industry can not only reduce its environmental impact but also attract environmentally conscious consumers. In addition, sustainable practices can also lead to cost savings for businesses, as they reduce energy and water usage and waste production.
The hospitality industry can also play a role in promoting sustainability to guests and the wider community. By educating guests about sustainable practices and providing sustainable options, such as eco-friendly amenities and locally sourced food, the industry can help to promote sustainable lifestyles.
In conclusion, sustainability is essential for the hospitality industry to reduce its environmental impact, support local communities, and promote economic growth. By adopting sustainable practices, the industry can attract environmentally conscious consumers, reduce costs, and promote sustainability to guests and the wider community. It is the responsibility of the hospitality industry to take a proactive approach to sustainability and work towards a more sustainable future.
Marriot Group 74 Hotels in Indonesia
Fairfield by Marriott Bali Kuta Sunset RoadCourtyard Bali Nusa Dua Resort
Renaissance Bali Nusa Dua Resort
Renaissance Bali Uluwatu Resort & Spa
Mandapa, a Ritz-Carlton Reserve
The Ritz-Carlton, Bali
Four Points by Sheraton Balikpapan
Sheraton Lampung Hotel
Courtyard Bandung Dago
Four Points by Sheraton Bandung
Moxy Bandung
Sheraton Bandung Hotel & Towers
Four Points by Sheraton Batam
Batam Marriott Hotel Harbour Bay
Fairfield by Marriott Belitung
Natra Bintan, a Tribute Portfolio Resort
Innit Lombok, a Member of Design Hotels
Sari Pacific Jakarta, Autograph Collection
Four Points by Sheraton Jakarta, Thamrin
JW Marriott Hotel Jakarta
Le Méridien Jakarta
The Mayflower, Jakarta - Marriott Executive Apartments
Sheraton Grand Jakarta Gandaria City Hotel
The Residences at The Ritz-Carlton Jakarta, Pacific Place
The Ritz-Carlton Jakarta, Pacific Place
The Ritz-Carlton Jakarta, Mega Kuningan
The Hermitage, a Tribute Portfolio Hotel, Jakarta
The Westin Jakarta
Aloft Jakarta Wahid Hasyim
The St. Regis Jakarta
Le Méridien Bali Jimbaran
Aloft Bali Kuta at Beachwalk
Four Points by Sheraton Bintan, Lagoi Bay
Aloft South Jakarta
Sheraton Jakarta Soekarno Hatta Airport
Fairfield by Marriott Bali Legian
Four Points by Sheraton Bali, Kuta
Sheraton Bali Kuta Resort
Four Points by Sheraton Bali, Ungasan
TA’AKTANA, a Luxury Collection Resort & Spa, Labuan Bajo
The Stones Hotel - Legian Bali, Autograph Collection
The Sira, a Luxury Collection Resort and Spa, Lombok
Sheraton Senggigi Beach Resort
Four Points by Sheraton Makassar
Four Points by Sheraton Manado
Four Points by Sheraton Medan
JW Marriott Hotel Medan
Amarterra Villas Resort Bali Nusa Dua, Autograph Collection
The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali
Marriott’s Bali Nusa Dua Gardens
Marriott’s Bali Nusa Dua Terrace
The St. Regis Bali Resort
The Westin Resort Nusa Dua, Bali
Lampung Marriott Resort & Spa
Aloft Bali Seminyak
Four Points by Sheraton Bali, Seminyak
W Bali - Seminyak
Courtyard Bali Seminyak Resort
Sheraton Belitung Resort
Moxy Solo
Fairfield by Marriott Bali South Kuta
Fairfield by Marriott Surabaya
Four Points by Sheraton Surabaya, Tunjungan Plaza
Four Points by Sheraton Surabaya, Pakuwon Indah
JW Marriott Hotel Surabaya
Sheraton Surabaya Hotel & Towers
The Westin Surabaya
Fairfield by Marriott Jakarta Soekarno-Hatta Airport
Element Bali Ubud
Sthala, a Tribute Portfolio Hotel, Ubud Bali
The Westin Resort & Spa Ubud, Bali
Bulgari Resort Bali
Yogyakarta Marriott Hotel
Sheraton Mustika Yogyakarta Resort & Spa
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