Fusion Hotel Group Launches New Business Hotel Brand

First HIIVE hotel debuts in Vietnam

HO CHI MINH CITY (July 18, 2023) - Fusion Hotel Group, Vietnam’s fully integrated hospitality and management company, announces the launch of HIIVE Hotels. Created for business travelers around industrial and logistic hubs, the August opening of HIIVE Binh Duong marks the brand’s Southeast Asia debut.

The 172-room hotel – HIIVE Binh Duong – is well located in the Vietnam Singapore Industrial Park 1 (VSIP 1) in Thuan An, Binh Duong. The hotel is near Aeon Mall, Song Be Golf Resort, and just an hour away from Ho Chi Minh City’s international airport.

With interiors and facilities to support both work and leisure travel, the HIIVE hotel features spacious rooms for longer stays, flexible meeting rooms, co-working spaces, an all-day dining restaurant, a sports bar, a golf simulator, a 24-hour fitness center, and guest laundry facilities on every floor.

“There has been a steady increase of foreign investment and business travel into Vietnam, with Binh Duong quickly emerging as a main manufacturing hub located just outside Ho Chi Minh City,” said Christopher Hur, President of Lodgis Hospitality Holdings Pte. Ltd.(“Lodgis”), the parent company of Fusion.

“The strong growth in business travel and demand for international standards of service and accommodation makes HIIVE an ideal offering. We look to establish HIIVE as the preferred hotel for today's regional business traveler.”

This 11-floor property offers natural lighting and a design with contemporary colors. The hotel’s common areas are designed with a stylish industrial vibe, while rooms use softer and more neutral tones.

“In an era when the boundaries between work and play have become blurred, we wanted to create spaces that satisfy these two needs,” stated Peter Meyer, CEO of Lodgis and Fusion Hotel Group.

The hotel’s three meeting rooms feature whiteboard walls, flexible room layouts, and modern audio-visual technology. Meeting spaces vary in size with the ability to host small groups with up to 100 people in the largest room. Co-working spaces range from intimate areas for quiet focus to communal spaces that encourage guest mingling.

Guests can opt to explore regional Vietnamese dishes at Zest Restaurant or the Dzo Dzo Sports Bar featuring large flat-screen TVs, a billiards table, dart board, and a selection of craft beers, cocktails, and bar snacks.

The hotel also offers a state-of-the-art golf simulator with the option to play 72 acclaimed golf courses. Moreover, there is a modern 24-hour gym with cardio machines, weights, and yoga equipment.

Five room categories are on offer at the hotel. The entry category, Superior, is 26m2 and features a plush king-size bed, an en-suite bathroom, and a dedicated working space. The Deluxe category at 38m2, makes up the majority of the rooms available and includes a living area. The Premium Deluxe version features a bathtub and private balcony. The Suites are 50m2, making it ideal for long-stay guests, featuring a fully equipped kitchenette and a living room space.

Rooms have energy management solutions that monitor, analyze, and automate the room environment, as well as reflective window coverings and heat-proofing to keep internal temperatures constant. Other standard HIIVE practices are LED lighting, water-efficient sanitary ware, and interior finishes of renewable materials.

“As Fusion continues to grow, sustainability remains paramount in all our new properties,” added Meyer. “Moreover, we’re standardizing practices at all HIIVE hotels to manage and limit our local and long-term impact on the communities in which we operate.

“The installation of a centralized water filtration system with refill stations helps to eliminate plastic bottle waste and reduce operational costs, as well as enhance employee and guest health.”

The second hotel, HIIVE Binh Duong New City (VSIP 2), is planned to open in Q1 2024.

Room rates start at US$85/night. For more information visit: www.binhduong.hiivehotels.com


ABOUT FUSION

Fusion is a leader of wellness-inspired hospitality brands in Vietnam, managing 22 properties in Vietnam and Thailand and expanding to open new hotels and resorts in both countries.


A WELLNESS GETAWAY: Showcasing some of Vietnam’s most idyllic beaches, Fusion Resort is the epitome of a relaxing beach getaway. Sophisticated accommodations with all-spa inclusive therapies, and breakfast anywhere, anytime, served by a team of Fusionistas.


REJUVENATE YOUR MIND AND SOUL: Creating the next level in rejuvenation escapes, Fusion Retreats specialise in providing sanctuaries to support both the mind and soul. With a deeper focus on wellness and wellbeing, guests experience recovery and indulgent programmes that include meditation and medical treatment to support their specific needs. Whether it be stress-recovery, supporting injuries and strains to detoxification. All treatments are tailor-made to ensure revitalisation and revival.


A PLACE FOR THE DARING: No two are alike! Each select property represents the brand with its own individual design and services - original thinking leading to original experiences. Fusion Originals are unique and have bold styles for the discerning traveler. Set in prime locations in Vietnam’s city centres, guests enjoy creative and unexpected spaces along with Fusion’s signature high-quality services.


URBAN RETREAT: Fusion Suites combines urban locations with a resort experience in the city. With spa or reflexology treatments, breakfast anywhere, anytime options and Fusionistas bespoke service, Fusion Suites provides guests a real retreat from the city.


URBAN RETREAT: Fusion Suites combines urban locations with a resort experience in the city. With spa or reflexology treatments, breakfast anywhere, anytime options and Fusionistas bespoke service, Fusion Suites provides guests a real retreat from the city.


A CULINARY ADVENTURE: A focus on culinary experience in special destinations. Maia Resorts offer getaways, filled with exceptional culinary journeys along with bespoke spa treatments. Whilst surrounded by coastal landscapes, guests are exposed to regional and thoughtfully crafted cuisine with local touches and the freshest ingredients.


A TOUCH OF THE INDIVIDUAL: Located in idyllic destinations in Fusion’s collection, comes original resort experiences with their own feel to fit their surroundings, Hotels by fusion offer truly one - of - kind experiences with accommodations and facilities under the management of Fusion Hotel Group.


BUSINESS WITH HOME COMFORTS: Designed with the business traveller in mind, HIIVE provides comfortable accommodations for both long and short-term business travelers. Situated in prime business locations, each hotel is created for commercial guests to be productive, with well-deserved home touches.


COMFORTABLE MIDSCALE IN PRIME LOCALES: GLOW Hotels & Resorts is for travellers seeking avant-garde experiences. Enjoy a simple brand with core services at an attractive price point – without compromising on service or standards. Unique properties in exciting urban locations or exclusive seaside destinations. Don’t just live, GLOW!