New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today




Speakers



Josiah Mackenzie
Principal & Founder
Benchmark Research Partners




Jacquelyn DiStasi
Senior Director, Digital Analytics & Optimization
Wyndham Hotels & Resorts



Dawn Briggs
Senior Director, Global Strategic Accounts
Sojern


Finding and engaging the most profitable guests requires getting to know them–their preferences, habits, and how these might change based on trip type. This attention to detail enables the personalization that earns the attention and loyalty of high-spending travelers today.

The best marketers use the online and offline data they have about their guests (“first-party data”) to attract new guests and grow loyalt y. First-party data gives you an inside look at how your guests behave online to help you target and engage your audiences on an individual level.

As first-party data becomes critical to the hotelier’s toolkit, Benchmark Research Partners and Sojern surveyed hoteliers around the world to discover how they are using first-party data and the results they are seeing.
  1. Who has built a first-party data strategy so far, and why
  2. The results hotel marketers are seeing from first-party data to date
  3. Challenges hotels are facing with first-party data — and how they’re overcoming these challenges
  4. How hotel marketers around the world, like Wyndham, are implementing first-party data
N O R T H  A M E R I C A  &  E U R O P E

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Tuesday, November 29th
9AM PT / 5PM GMT
Register Now

A S I A  P A C I F I C  &  M I D D L E    E A S T

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Wednesday, 30th November
11:00AM GMT / 15:00 SGT, (GMT +8)
Register Now

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