Elegant Nile River Cruise

Karma Group Launches Elegant Nile River Cruise Vessel Karma Karnak - taking guests on a curated journey deep into Ancient Egypt…

Award-winning global boutique travel & lifestyle brand Karma Group has just launched its very first floating acquisition in Egypt. Karma Karnak is an elegant river cruise vessel that will transport guests along the Nile River, taking in the wonders of Ancient Egypt along the way.

Karma Karnak’s inauguration was celebrated with a spectacular sunset launch party on 29th September, with local dignitaries including the Governor of Luxor, the Minister of Tourism and the Chief of Police in attendance alongside Karma Group staff and guests. All were treated to Karma Group’s award-winning hospitality and entertainment, including local Egyptian delicacies, signature cocktails, fine wines and live music.

The elegant river vessel features 56 air-conditioned cabins with en-suite bathrooms. All cabins feature large picture windows which gaze out over the Nile River and its vivid banks. There is a selection of eateries serving exquisite local and international dishes, a choice of interior and al fresco bars, as well as an elevated pool deck & lounge that’s perfect for taking in the extraordinary sights that unfold throughout the voyage.

Chief among these are the Millennia-old temples, tombs and statuary of the Ancient Egyptian dynasties - including celebrated attractions like the Valley of the Kings and Queens, once part of the ancient city of Thebes; the Tomb of Tutankhamun - which was discovered a hundred years ago complete with solid gold coffin and countless other treasures inclsding the mummified body of the great Pharaoh himself; Abu Simbel with its massive temples cut into the living rock and of course the huge Temple complex of Karnak close to Luxor, from which Karma’s new cruise vessel takes its name.

During the course of Karma Karnak’s curated cruises, guests will also enjoy a deep dive into contemporary Egyptian culture, discovering the country’s unique culinary traditions, local arts and crafts and hip neighbourhoods.

“I believe that for many people a trip to Egypt sits high on their holiday bucket list and it certainly has always been so for me,” says Karma Group Chairman and Founder John Spence. “Therefore, I am extremely excited that we have acquired this 56 cabin Nile cruise ship operating between Luxor and Aswan! The Nile itself is a simply magnificent river - the cruises will be curated and include excursions, fascinating talks on Egyptology and a unique chance to experience the timeless beauty of the local culture.”

Karma Karnak makes its debuts this month, launching from Luxor, where the first group of lucky guests will enjoy the newly refurbished vessel on the first of memorable journeys down the Nile River - exploring contemporary and Ancient Egypt.


Karma Group is an award-winning international travel and lifestyle brand offering extraordinary experiences in the world’s most beautiful locations. The company is headed by Chairman and Founder, John Spence, a former Ernst & Young Entrepreneur of the Year Australia and member of the judging panel for the Ernst & Young World Entrepreneur of the Year. Among his numerous other accolades, John was honoured with the Edward P. Bass Honorary Fellowship at YALE University in 2013 & 2019 in the School of Architecture, marking the first time YALE has extended this to the same person more than once.

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Karma Group comprises Karma Estates, Karma Resorts, Karma Retreats, Karma Royal, Karma Beach, Karma Spa, Karma Club and Karma Boutique. The Group has developed multiple resorts and currently owns and operates 45 resorts in 12 countries, including Egypt, France, Germany, Greece, Italy, India, Indonesia, Spain, Thailand, UK, and Vietnam. Four of these resorts were acquired in the past twelve months with Karma Group demonstrating an ability to acclimatise quickly and successfully to a drastically shifting landscape, with the company choosing to focus on domestic travel markets. These new additions to the company’s ever-growing portfolio include Karma Karnak - a Nile cruise experience taking in the highlights of Ancient Egypt , Karma Munnar, a romantic escape in the highlands of Kerala, India - often described as “God’s own country”; Karma Salford Hall an historic Tudor property formerly owned by King Henry VIII in England’s rural Cotswolds and Karma Lake of Menteith, set on the stunning shores of Scotland’s only lake. Karma Group is also developing further acquisitions in Australia, India, Philippines, Sri Lanka, and Japan.

In 2021 a series of new offerings were introduced, including a private member’s club with a difference, Karma Club, and the establishment of a brand new bespoke service for existing Karma Group members in Karma Concierge.

Karma Group is additionally involved in the world of fine wines and spirits. Since 2016, John Spence has been collaborating with leading winemakers across the world to produce bottles that have formed the Karma Wines offering, from Tuscany to Bordeaux to Crete, including a recently released Rosé from France’s Carcassonne, home to Karma Chateau de Samary. A signature handcrafted small batch gin was also recently added to the Karma cellar, a spirit crafted from botanicals sourced from the destinations where the group’s resorts, hotels, and retreats are located. And our most recent addition to the Karma spirits repertoire is Coachbuilt Whisky, developed by Formula One legend Jensen Button. Karma Group is the official resort partner for this premium blended Scotch single malt whisky which is being rolled out initially across our resorts in the UK and Europe.

Outside the hospitality realm, Karma Group remains a company devoted to supporting its surrounding community. Karma Group continues to run and support a number of philanthropic initiatives worldwide under the Karma Cares banner. Karma Refuge provides shelter and support for those fleeing the conflict in Ukraine, including accommodation at Karma Residence Normande in France. In 2021, Karma Group also spearheaded vaccination efforts in Bali, not only for staff but for their families and surrounding communities. Karma Group also worked with HRH the Prince of Wales Trust and the British Asian Trust to alleviate the Covid-19 crisis in India, providing much need oxygen equipment to those most in need, as well as supporting Operation Recuperation, a UK initiative focusing on supporting front-line healthcare providers recover from the fight against Covid-19. Ongoing projects include the sponsorship and support of Bangalore non-profit Christel House India, the Bali Life Foundation for disadvantaged children, and Vietnam’s Children’s Hope In Action (CHIA), alongside involvement in ongoing scholarships and fundraisers annually.