UpStay Appointment of Dave Crory

UpStay Bolsters North American Market Growth With Appointment of Dave Crory as Director of Business Development

Leading upselling solution provider taps expert hospitality technology veteran to direct expansion strategy and ensure alignment with regional hotelier needs.

EUGENE, Ore. — June 1, 2022, — UpStay, a leading provider of advanced ancillary upselling technology solutions for the hotel industry, has today announced the appointment of Dave Crory as Director of Business Development for the company’s North American market operations. Following UpStay’s official entry into the North American hospitality industry, Crory will be tasked with ensuring that the company continues to experience rapid and sustainable growth while ensuring that regional hotelier needs for advanced upselling technology are fully met.

Crory brings more than 30 years of dedicated expertise in working for hospitality-based organizations to his new role at UpStay. Prior to taking on the position of Director of Business Development, Crory served as President of Comeback Hospitality Consulting, LLC. Demonstrating his proficiency in hotel technology is his role as Vice President of Business Development for Cendyn where for 15 years, he successfully expanded the company’s market presence as a leading provider of cloud-based software and eCommerce services for hoteliers. Other notable positions previously held by Crory include serving as Corporate Director of Incentive Sales for Hyatt Hotels Corporation, as well as Director of Sales & Marketing for InterContinental Hotels Group (IHG).

“I am excited about prospects for UpStay’s expansion into North America, building on momentum generated from the prestigious hotels and brands in 29 countries we support already with UpStay’s award-winning ancillary revenue automation platform,” commented Crory. “UpStay is uniquely able to personalize the guest experience through data-driven touchpoints that drive guest room upselling and other ancillary revenue streams, which undoubtedly led it to being named winner of the 2021 Phocuswright Conference People’s Choice Innovation Award.

Key to UpStay’s reputation in serving as the industry’s leading upselling platform is its ability to function as a fully automated technology that leverages data-rich analytics to personalize upsell recommendations and increase conversion rates. With no monthly subscription and with hoteliers only incurring a nominal fee upon achieving successful upsells, UpStay further maximizes hotel profitability and satisfaction scores by allowing each guest to place bids on available upgrades or add-on options.

“UpStay is proud to have built a world-class reputation in providing hoteliers with the advanced AI-based tools they need to maximize revenue and guest satisfaction, with Dave Crory’s appointment serving to further enhance our ability to address specific regional needs within the North American market,” said Tzafrir Blonder, CEO at UpStay. “We are honored to have a proven industry expert join our global team and look forward to achieving additional growth that will solidify UpStay’s position as the leading upselling technology of choice.”

For more information on UpStay and its Ancillary Revenue suite, please visit

About UpStay

Founded in 2019, UpStay is the first fully automated SaaS (software-as-a-service) upselling solution for hotels that sends data-driven special offers to guests to make additional purchases prior to arrival and throughout their stay. UpStay is easily connected to the most commonly-used PMS/CRS. UpStay uses AI algorithms to make a variety of targeted offers to specific guest segments before and during their stay. With a single smart pre-arrival and during-stay guest-facing communication, UpStay drives up to 20% of hotel guests to buy room upgrades and additional ancillaries. Today, UpStay serves more than 120 chain brands around the globe.

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