Speciality & Fine Food Asia unveils a fresh new look for its second edition

Hotelier Indonesia

Speciality & Fine Food Asia unveils a fresh new look for its second edition

SINGAPORE, 4 September 2017 – Speciality & Fine Food Asia (SFFA) has launched its 2018 campaign with a fresh new logo and an updated creative to convey a contemporary, energetic and upbeat feel to the show.

SFFA is the Asian edition of the UK’s market-leading trade showcase of fine food and drink, Speciality & Fine Food Fair. Now into its 18th year in London, Speciality & Fine Food Fair refreshed its look earlier this year as it unveiled a raft of exciting changes, including enhanced visitor attractions and reaffirming the intimate feel that it has long been renowned for. Exhibitors have been deliberately and carefully curated to ensure only the best artisan and premium producers will be at the show; new discovery zones and trails have been introduced to provide buyers with an experiential journey as they uncover exciting new products and reconnect with heritage brands.

The Asian show will follow a similar direction in 2018. Having concluded on a successful note with its inaugural show on 18-20 July in Singapore, where 161 exhibitors met approximately 3,000 trade visitors from Southeast Asia and beyond, the show has cemented its position as the region’s leading showcase of artisan and gourmet food and drink for the industry. It will continue to build upon the success of 2017 and strengthen its specialist nature by bringing the best artisan and premium producers to meet with trade buyers from the foodservice, hospitality, retail and F&B industries across Southeast Asia.

Soraya Gadelrab, Portfolio Director, Fresh Montgomery said: “SFFA 2017 was a great success in providing a timely and dedicated trade platform for artisan and high-quality produce. As a specialist exhibition organiser in the F&B, foodservice and hospitality industries, we pride ourselves on staying attuned to market needs. It’s not about being the biggest show, it’s about providing the most relevant platform and avenues for the sectors that we serve. We’re excited with the enhancements made for our UK show and look forward to bringing that same vibrancy to SFFA next year.”

Speciality & Fine Food Asia will take place again next year from 17-19 July 2018 at Suntec Singapore alongside Restaurant, Pub & Bar Asia, a trade show for the restaurant, pub and bar sectors in Southeast Asia.

For more information, please visit and, and follow the shows on social media:
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