LONDON, UK, 1 AUGUST 2024 – Virgin Hotels London-Shoreditch, the newest hotel from the luxury lifestyle hospitality brand, has officially opened today and is poised to bring an unparalleled blend of heartfelt service, innovation, and personalised experiences to one of London’s most dynamic and eclectic neighbourhoods.
In celebration of the opening, Virgin Hotels is offering those who join its loyalty and preferences programme, The Know, as well as existing members, the chance to earn double Virgin Points on stays during September to December 2024* when they link their account to Virgin’s rewards club, Virgin Red. Members will earn 14 Virgin Points for every £1 spent on nightly room rates, and soon will also be able to redeem their points for future stays at Virgin Hotels London-Shoreditch.
Guests who book a stay before 1st December 2024, can also experience the hotel’s diverse food and beverage offering with an extra perk. By taking advantage of its Grand Opening offer they will receive a £75 dine and drink credit per stay to use at either Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining or the lobby lounge.
Sir Richard Branson, Founder of the Virgin Group, commented: “I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
Today also marks the start of a phased transformation of the 120-bedroom hotel, located at 45 Curtain Road, to bring iconic features of the Virgin Hotels brand to the space, including Sir Richard’s flat, its custom-designed and patented hybrid beds and the innovative Lucy app offering members of The Know a personalised experience. The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club - Virgin Hotels’ flagship food and beverage concept where work and play intermingle - before being transformed into an exciting new space later in the year.
James Bermingham, CEO of Virgin Hotels Collection, commented: “We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch.
“We already have some incredible experiences to showcase alongside the highly personalised service that Virgin Hotels is known for, and there’s even more to come.”
Virgin Hotels London-Shoreditch’s offering is further elevated by the array of existing elements and amenities available, including the vibrant Spanish restaurant BiBo by renowned chef Dani Garcia. Hotel guests will also benefit from complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms that form a sophisticated private members’ club sanctuary run by Blue Marlin Ibiza.
To book a stay at Virgin Hotels London-Shoreditch visit: virginhotels.com/london-shoreditch, email [email protected] or call +448009176278 with rates starting from £300 per room per night.
For more information about the Virgin Hotels portfolio, visit www.virginhotels.com.
ABOUT VIRGIN HOTELS:
Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, followed by Miami and Denver in 2027 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.
ABOUT VIRGIN HOTELS COLLECTION:
Formed in January 2023, Virgin Hotels Collection is the parent company of Virgin Hotels and Virgin Limited Edition, two award-winning and world-class luxury hospitality brands that form part of Sir Richard Branson’s global Virgin Group. Dedicated to providing guests with irresistible and unrivalled hospitality experiences across the world, while making a meaningful and positive contribution to the communities and destinations the brands operate in, Virgin Hotels Collection is already changing the luxury hotel business for good. Combining smart design, local arts and culture and creative food and beverage, Virgin Hotels delivers a vibrant and inclusive lifestyle experience showcasing the best of each destination. Virgin Limited Edition’s ultra-luxury brand delivers a portfolio of once-in-a-lifetime unique retreats, private islands and hotels, that takes its guests to some of the world’s most breathtaking sanctuaries for unforgettable experiences - including one of the most exclusive private islands in the world. The hotel brands are joined by Virgin Residences, which will create world-class residential communities for those who want the Virgin experience in their everyday lives. Under Virgin Hotels Collection, each distinctive brand comes together to redefine luxury hospitality with a truly differentiated customer experience, sense of style, fun, personalized service and of course the Virgin magic at the forefront. For more information on Virgin Hotels Collection and its properties, please visit virginhotelscollection.com
ABOUT VIRGIN RED:
Virgin Red is Virgin's rewards club, connecting the Virgin family, where members can earn on the everyday to save for the extraordinary. Virgin Red also makes it easy to support local communities, charities and the environment.
Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. It makes it easy for members to earn and spend Virgin Points – Virgin's universal currency which never expires.
Whether it’s spending points on an everyday treat like a coffee or cinema ticket, saving for a bigger extraordinary experience like a holiday or watching a concert from the Virgin Red Room, there is something for everyone. Top up your points balance by earning on your everyday online shopping with some of the UK’s biggest retailers or earning points as you travel by train across Great Britain with Virgin Trains Ticketing.
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| VHLondonShoreditch-Exterior2 |
In celebration of the opening, Virgin Hotels is offering those who join its loyalty and preferences programme, The Know, as well as existing members, the chance to earn double Virgin Points on stays during September to December 2024* when they link their account to Virgin’s rewards club, Virgin Red. Members will earn 14 Virgin Points for every £1 spent on nightly room rates, and soon will also be able to redeem their points for future stays at Virgin Hotels London-Shoreditch.
Guests who book a stay before 1st December 2024, can also experience the hotel’s diverse food and beverage offering with an extra perk. By taking advantage of its Grand Opening offer they will receive a £75 dine and drink credit per stay to use at either Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining or the lobby lounge.
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| Virgin Hotel LifeStyle |
Sir Richard Branson, Founder of the Virgin Group, commented: “I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
Today also marks the start of a phased transformation of the 120-bedroom hotel, located at 45 Curtain Road, to bring iconic features of the Virgin Hotels brand to the space, including Sir Richard’s flat, its custom-designed and patented hybrid beds and the innovative Lucy app offering members of The Know a personalised experience. The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club - Virgin Hotels’ flagship food and beverage concept where work and play intermingle - before being transformed into an exciting new space later in the year.
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| Grand_Chamber_Junior_Suite_Bedroom_Virgin_Hotels_London_Shoreditch |
James Bermingham, CEO of Virgin Hotels Collection, commented: “We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch.
“We already have some incredible experiences to showcase alongside the highly personalised service that Virgin Hotels is known for, and there’s even more to come.”
Virgin Hotels London-Shoreditch’s offering is further elevated by the array of existing elements and amenities available, including the vibrant Spanish restaurant BiBo by renowned chef Dani Garcia. Hotel guests will also benefit from complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms that form a sophisticated private members’ club sanctuary run by Blue Marlin Ibiza.
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| Blue Marlin Ibiza |
To book a stay at Virgin Hotels London-Shoreditch visit: virginhotels.com/london-shoreditch, email [email protected] or call +448009176278 with rates starting from £300 per room per night.
For more information about the Virgin Hotels portfolio, visit www.virginhotels.com.
ABOUT VIRGIN HOTELS:
Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, followed by Miami and Denver in 2027 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.
ABOUT VIRGIN HOTELS COLLECTION:
Formed in January 2023, Virgin Hotels Collection is the parent company of Virgin Hotels and Virgin Limited Edition, two award-winning and world-class luxury hospitality brands that form part of Sir Richard Branson’s global Virgin Group. Dedicated to providing guests with irresistible and unrivalled hospitality experiences across the world, while making a meaningful and positive contribution to the communities and destinations the brands operate in, Virgin Hotels Collection is already changing the luxury hotel business for good. Combining smart design, local arts and culture and creative food and beverage, Virgin Hotels delivers a vibrant and inclusive lifestyle experience showcasing the best of each destination. Virgin Limited Edition’s ultra-luxury brand delivers a portfolio of once-in-a-lifetime unique retreats, private islands and hotels, that takes its guests to some of the world’s most breathtaking sanctuaries for unforgettable experiences - including one of the most exclusive private islands in the world. The hotel brands are joined by Virgin Residences, which will create world-class residential communities for those who want the Virgin experience in their everyday lives. Under Virgin Hotels Collection, each distinctive brand comes together to redefine luxury hospitality with a truly differentiated customer experience, sense of style, fun, personalized service and of course the Virgin magic at the forefront. For more information on Virgin Hotels Collection and its properties, please visit virginhotelscollection.com
ABOUT VIRGIN RED:
Virgin Red is Virgin's rewards club, connecting the Virgin family, where members can earn on the everyday to save for the extraordinary. Virgin Red also makes it easy to support local communities, charities and the environment.
Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. It makes it easy for members to earn and spend Virgin Points – Virgin's universal currency which never expires.
Whether it’s spending points on an everyday treat like a coffee or cinema ticket, saving for a bigger extraordinary experience like a holiday or watching a concert from the Virgin Red Room, there is something for everyone. Top up your points balance by earning on your everyday online shopping with some of the UK’s biggest retailers or earning points as you travel by train across Great Britain with Virgin Trains Ticketing.
