SCOP3 Appoints New Directors

SCOP3 Group Appoints New Directors to Bolster the Business’s Rapid Growth Two Account Directors are leading the SCOP3 Group communications service in Jakarta and Bali

SCOP3 Group partnered with Australian-based PR Agency WM MEDIA to reach the nation’s key tourism market

Meuthia Mahardhika - Account Director SCOP3 Group, Jakarta

Six months after its establishment, SCOP3 Group marked a significant milestone as it was appointed to represent five AYANA Hotels properties in Jakarta, Labuan Bajo, and Bali

AUGUST 2022 — SCOP3 Group, Indonesia’s luxury lifestyle brands representation, appointed two Account Directors to lead its communications service as the business proliferates in its first six months after establishment. Meutia Mahardika is appointed as Account Director for the Jakarta office, while Oka Octorama is appointed Account Director for the Bali office.

Oka Ciptantio Octorama - Account Director SCOP3 Group, Bali

Meutia Mahardhika, or Khika, has over 15 years of experience in public relations and marketing communications. She is highly familiar with planning and executing strategic and integrated marketing communications initiatives for luxury 5-star hotels, including promotional collateral production, marketing partnerships, advertising, public relations, media relations, and event management. In her last two assignments as Director of Marketing Communications at Keraton at the Plaza, A Luxury Collection Hotel, and most recently at Hotel Indonesia Kempinski Jakarta, Khika enriched her experience and elevated her skills to become an aspiring public relations and marketing communications leader in hospitality and the lifestyle industry.

Oka Octorama is a communication specialist gaining experience in various sectors, including strategy and execution, media relations, digital and social media, and handling communications crises for multi-national companies, NGOs, and government agencies. In his previous assignments with multi-national communication agencies such as IRIS Worldwide Jakarta and Petrie PR, Oka enriched his experience in communications strategy development and execution for luxury brands and destination-wide clients. With his keen enthusiasm, he has built relationships with key media targets designing media strategies to suit clients' needs.

The communications team of SCOP3 Group is also recently expanding with the appointment of several positions. Ruth Estherlita as the PR Assistant in the Jakarta Office; Simran Ishwar as a copywriter, strengthening SCOP3 Group's copywriting service; and Mirza Nur Akbar as Social Media Manager, which is instrumental in developing SCOP3 Group's social media service.

“The appointment of our new directors and team is timely as we focus on expanding our business. In the first six months of our establishment, we have seen some great milestones, such as representing five AYANA Hotels properties in Jakarta, Bali and Labuan Bajo. With many business opportunities on our horizon, we are on track to becoming Indonesia’s leading luxury lifestyle brands’ representation,” said Rene Mayer, Founder and Managing Director of SCOP3 Group. “Our rapid growth is also thanks to our strong affiliation with leading luxury lifestyle and travel publications under the DestinAsian Media Group and strong relationship with Indonesia and International media and journalists,” add Ronald Liem, Founder and Director of SCOP3 Group.

SCOP3 Group also bonds a strategic partnership with an Australian-based luxury PR Agency, WM MEDIA, to extend its service for clients seeking to reach the Australian market. With over 1.4 million Australians visiting Indonesia in 2019, it is the fourth largest Indonesia tourism arrival source in 2019 behind Malaysia, Singapore and China. “With the strong travel demand to Indonesia from Australia, this partnership is to ensure that our clients will always be the top holiday destination for Australians,” said Rene.

SCOP3 Group’s Communications pillar provides services such as strategic PR plans and executions, brand resourcing and long-term positioning, brand activations, digital marketing, which includes SEO & SEM strategies, electronic direct mail marketing, social media management, media relations and news distribution, PR events activation, and creative leading-edge content production from photography, videography to virtual video content. The service will tailor up exceptional activations to ensure upper limit brand awareness, high visibility of digital presence and an intensive brand positioning. SCOP3 Group also provides a broad media exposure to its clients through its owned media channels, DestinAsian Media Group (the parent company of DestinAsian, DestinAsian Indonesia, Prestige Indonesia and DA MAN) - a leading travel and lifestyle publisher in both printing and digital formats.

Besides AYANA Hotels properties in Bali, Jakarta, and Labuan Bajo, SCOP3 Group signed with Louvre Hotels Group and Plataran Dining Venues for the communications service. SCOP3 Group contracting services, which offers its clients holistic revenue management services, also recently signed with several high-profile clients such as the Purist Villas Ubud, One11 & bVillas Seminyak, and TS Suites Seminyak

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