Hotels generally run email marketing campaigns by uploading data in a generic email marketing tool, creating a template and scheduling it at a random time. This seldom works and does not give the desired result.
Every guest is different and they need to be approached differently based on their interests, demographics and interaction data.
A hotel specific Email marketing tool can help you get 5X more return on investment than a regular email campaign. Below are the benefits of using a hotel specific email marketing solution.
PMS integration: Seamless flow of data between your email marketing solution and the PMS will ensure faster campaign delivery and hyper personalization.
Auto Segmentation: Ability to choose segments such as “couple traveller from Australia visited during weekends between march and July” to schedule emails to that target group.
Revenue Tracking : Know not just opens and clicks but how many bookings have you received from each campaign from within the dashboard.
Guest Journey mapping: Send email series at different stages from pre arrival to post stay with different and precise messaging.
Request a demo to see how Xperium email marketing and CRM works can help generate more revenue for your hotel.
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