Indonesia International Furniture Expo (IFEX) 2019

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Indonesia International Furniture Expo (IFEX) 2019 Day 1

Growing the Market Potential of Furniture Industry and Increasing CompetitivenessJakarta, 11 March 2019 – Taking place at the JIEXpo Convention Centre and Theatre, the Indonesia
International Furniture Expo (IFEX) is officially opened today (11/3). 

The largest business-to business (B2B) furniture exhibition in Indonesia and the region was inaugurated by the Minister of Industry, Airlangga Hartarto, accompanied by the Deputy Minister for Production and Marketing of the Ministry for Cooperatives and Small and Medium Enterprises, Victoria Simanungkalit, Chairman of the Indonesia Furniture Industry and Craft Association (HIMKI), Soenoto, Representative of Dyandra Promosindo Management, Daswar Marpaung, and Representative of Kompas-Gramedia Management, Rikard Bagun.

In his remark, Minister Airlangga said Indonesia has a huge advantage to be the leading player of the global furniture industry, particularly through the use of rattan. “The Ministry of Industry has opened Indonesia Rattan Innovation Center (PIRNas) in Palu. We hope the furniture industry can take advantage of the existence of this research center to increase our competitiveness,” said Airlangga. He hoped HIMKI would also expand furniture centers outside Java.

The ministry also encourages the strengthening of human resources by facilitating the opening of the Furniture Industry and Wood Processing Polytechnic in Kendal, Central Java, which is located within the Central Java industrial estate. For the last two years, the estate has attracted 50 investors with an investment value of US$500 million.

Meanwhile, HIMKI Chairman, Soenoto, said driving the growth of Indonesia’s furniture industry would require collaboration and cooperation with other countries, such as China that is currently sits as the top exporter of furniture products with an export value of more than US$50 billion.
Indonesia’s export value is currently at US$2.5 billion. He is optimistic that the local furniture industry will be able to grow once the potential is boosted. The opening of the furniture polytechnic in Kendal is one of the ways to support the growth of the industry through the creation of qualified human resources.

The curriculum at the polytechnic combines classroom education with working experience in the industry. The objective of the dual-system is to produce competent and industry-ready graduates to support the growth of the country’s furniture industry. The Polytechnic will also serve as the R&D center for furniture and wood processing industry.

Besides human resources, the availability of raw material is also crucial to support the industry’s growth. The Ministry of Industry is coordinating with the Ministry of Environment and Forestry to address the issue and to take necessary measures. Inter-ministerial coordination is a necessity to further support the growth of the country’s furniture industry to become the leading player of the global furniture industry.

“We have huge advantages in the form of cultural diversity, environmental-friendly materials, qualified skills, unique designs, and others. Therefore, we at HIMKI is optimistic that we can become the leading player of the global furniture industry and become the benchmark of the development of the furniture industry in Asia and the world,” said Soenoto.

HIMKI is the result of the merger of two previous organizations in furniture and craft industry namely AMKRI and ASMINDO. The merger was strongly supported by President Joko Widodo to create a single entity that is strong and huge that also serves as the government’s partner in supporting the industry to encourage the competitiveness of furniture and craft products in the domestic and international markets.

HIMKI was officially declared on May 31 2016 in Jakarta and was later confirmed on July 28 2016 at the Ministry of Industry and on the same day was approved by President Joko Widodo at Istana Negara. HIMKI was established based on similarity in the vision, mission, and purposes among its members to collectively support the country’s furniture and craft industry. The organization is expected to become the institution that is aspirational and accommodating with the spirit of equality among its members.

About Dyandra Promosindo
Dyandra Promosindo is a Professional Event Organizer (PEO) in Indonesia, and is a sub-holding company of PT Dyandra Media International (DMI). Since its established in 1994, Dyandra Promosindo has managed to record impressive track record of exhibitions throughout Indonesia. Dyandra Promosindo has organized more than 850 exhibitions in Jakarta, Surabaya, Yogyakarta, Bali, Makassar, Medan and other major cities in Indonesia. With more than 1,000 exhibitors every year, including foreign exhibitors, Dyandra Promosindo has proven itself as the trusted business partner while improving itself to realize a better exhibition culture in Indonesia. Dyandra Promosindo has organized various exhibitions such as B2B exhibition, B2C exhibition, music concerts, world-scale conferences and summits.

Dyandra Promosindo is the first PEO in Indonesia with ISO 9001:2008 certification for management quality system. The exhibitions by Dyandra Promosindo, among others, are: Indonesia International Motor Show, Indonesia International Furniture Expo, Indonesian Petroleum Association Convex, Indonesia E-Commerce Summit & Expo, Indonesia Cellular Show, International Franchise, License and Business Concept Expo & Conference, Garuda Indonesia Travel Fair, and many more.

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