Hotelier Indonesia

HOTECH 2020: Redefining Sales, Marketing and Revenue in Asia

We are excited to host our first IDeaS & Hotel ICON Leadership Forum on 11 Oct – HOTECH 2020: Redefining sales, marketing and revenue in Asia and we'd love for you to join us and other industry leaders and technologists of tomorrow to explore what 2020 will bring and what it may mean to hospitality.

This is an exclusive event intended to foster conversations and learning about the hottest hotel technology and consumer trends that you should watch out for. For young hoteliers - this is the perfect platform to network and be inspired by industry leaders, learn lessons relevant to boost your careers in hospitality and the travel industry.

AGENDA8:00 - 9:00 Registration

9:00 - 9:10 Welcome address from Hotel ICON and IDeaS

9:10 - 9:30 APAC online travel in the next 5 years – consumer trends
Travel has become a popular lifestyle choice among the growing middle and upper classes in Asia, and gross travel bookings are projected to register high single-digit annual growth from 2017 to 2021. It’s critical for hoteliers to understand the traveller behaviours, attitudes and preferences, identify key trends across demographics, trip types, travel incidence and spend, online information source, booking behaviours, and the usage of mobile devices and social networking in relation to travel

9:30 - 10:15 Panel Discussion – Smart technology for smart hotels serving smart guests
  • What are the new problems that need addressing as our consumers habits and expectations evolve?
  • How are legacy systems adapting and innovating?
  • How to integrate new technologies into legacy systems?
  • How should tomorrow's leaders upgrade their capabilities to thrive in an age of accelerating technology
  • The future of emerging technology trends
  • Moderator: Rachel Grier, Managing Director, Asia Pacific, IDeaS Revenue Solutions
  • Richard Hatter, General Manager, Hotel ICON
  • Oracle
  • Sabre
10:15 - 10:45 Morning Break
10:45 - 11:30 Panel discussion: Having a personal touch in your marketing strategy
  • Understanding the complete customer journey at every touch point
  • Why smart segmentation and targeted personalization is important?
  • Data-driven personalization to enhance guest experiences and drive loyalty
  • Personalization privacy paradox: where is the fine line?
  • How to achieve personalization at scale?11:30 - 12:00 Innovation in travel marketing, direct bookings via Google hotel ads
12:00 - 1:15 Networking Lunch
1:15 - 2:00 Panel discussion: The ongoing disruptions in travel distribution
  • Booking a trip via Amazon Alexa? Checking your booking from apple watch? Booking a hotel on Airbnb? Skipping OTAs and intermediaries with Blockchain? What’ hype and what’s reality?
  • The multifaceted and ever-changing dynamics between OTAs, and between OTAs and hotels
  • How the need for personalization is changing hotel e-commerce
  • What’s more to come?Panelists:
  • Estella Hale, Chief Product Evangelist, SHR
  • Boon Sian Chai, Senior Director of Market Management, Expedia
2:00 - 2:20 What hoteliers need to know about advanced analytics in revenue management
  • How analytics improve your business strategy
  • Different types of analytics and what you get out of them
  • How to get big data right
  • How to get the most out of your technology
2:20 - 2:40 Case Study:
  • How Hotel ICON use RMS software to improve the profitability by optimizing occupancy of the higher room categories Patrick Sin, Director of Sales, Marketing and Revenue Management, Hotel ICON
2:40 - 3:10 Afternoon Break
3:10 - 3:30 Artificial intelligence – what does it really mean to hotels?
  • Artificial intelligence (AI) – such as machine learning, voice activation, chatbots, facial recognition, natural language processing, and robotics – drives innovation in a wide range of industries.
  • Where has AI already begun to be used from guest facing to behind-the scenes? Where else do we see possibilities?
  • What are the concerns and risks?
  • The success of AI depends on data. Data here there and everywhere – It’s a great story, but talk is cheap; what are we really doing about data management in hospitality?
  • How will AI and big data enable hotels to personalize guest experiences from booking to post-trip
3:30 - 4:15 Panel: Millennials guests- are we really ready?
  • What do millennials expect on hotels and travel in general?
  • How hotel industry is evolving to meet the demand of this generation?
  • Understand millennials' point-of-view on hospitality technology and what they want to see
4:15 - 4:30 Closing Remark
4:30 - 5:30 Networking cocktail
  • Together with our partners, we will be discussing:
  • Data-driven personalization to enhance guest experiences and drive loyalty
  • The ongoing disruptions in distribution - Amazon Alexa, Airbnb, and block chain
  • Artificial intelligence – what does it really mean to hotels?

And a lot more, check out the agenda here

Register now for the only event dedicated to super-charge your understanding of hotel technology and your sales and marketing strategy to deliver revenue growth for Hotelier Indonesia!


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