REBEL BEACH CLUB LE PIRATE JUMPS INTO BED WITH GEN-Z TRAVELLERS

Hotelier Indonesia REBEL BEACH CLUB LE PIRATE JUMPS INTO BED WITH GEN-Z TRAVELLERS AS IT TARGETS 20 PROPERTIES BY 2020 WITHIN AND BEY...



Hotelier Indonesia


REBEL BEACH CLUB LE PIRATE JUMPS INTO BED WITH GEN-Z TRAVELLERS AS IT TARGETS 20 PROPERTIES BY 2020 WITHIN AND BEYOND INDONESIA

JAKARTA, INDONESIA – With three clubs already open in Greater Bali the brand takes to the sea with Explorer Cruises

Indonesia’s rebel beach club brand Le Pirate has announced plans to expand its footprint within the country and throughout Asia. In the span of three short years the father son team of Fredo and Louka Taffin has created a blueprint for fast-paced growth with their social beach club and hotel concept. 



Long-time Bali design guru Fredo Taffin came up with the idea for Le Pirate after facing the challenge of building resort hotels in remote tropical locations. His concept was to appealing distill accommodation options into eco-friendly, pre-fab bungalows that are fast and cost efficient to build but do not destroy the islands’ beaches.

Taffin teamed up with his millennial son Louka, who has already become a successful hospitality entrepreneur at the age 27. Both of them hated the way resorts were all about welcome drinks, grim soulless buffets, and designed to put guests in a virtual lock-down, keeping them away from each other.

Louka explains, “traditional hoteliers are obsessed by guest rooms and forget that hospitality from its earliest roots in pub hotels, is all about meeting people, going local and not just about the four walls you sleep in. At Le Pirate we don’t want heads on beds, we want bums at the beach club, travellers who have a pulse and aren’t afraid to use it.”

Today, the brand’s pathway to expansion is clearly its points of difference – being able to pre-fabricate beach club hotels and assemble them on-site complete with fit-out in under six months from start to finish. Investors often have to wait a decade to generate a good return, with a typical Le Pirate project; it is two to three years.
Fredo adds, “we are breaking down the walls of hotel ownership that used to be measured in dog years but have now been be accelerated into real time.”

From the onset, Le Pirate’s first beach club hotel in Nusa Ceningan, off the coast of Bali, gathered a strong reputation with he social media and smartphone set. Images, YouTube videos and chats on Facebook, Twitter and beyond have been a strong driver of direct bookings. 



Further momentum came with the opening of a larger property in Gili Trawangan and most recently in the buzzing destination of Labuan Bajo in Flores.

As for the shift into floating beach club cruisers, tagged as Explorer, Louka says, “we wanted to take one of Indonesia’s key attributes, the spectacular ocean and numerous islands, and make them more accessible in a fun, in an authentic and natural way. No pretentions here, its bums on boats, and the more the merrier.”

Looking to expansion, Fredo and Louka have teamed up with hospitality expert Bill Barnett, Founder of Asia-based C9 Hotelworks, to grow the model into one that is now pushing outside Indonesia. With Le Pirate International established in Singapore, the team is working on pushing out licensing and branding model and engaging developers who want to enter the hotel business, but who don’t know where or how to start. The “hotel in a box” concept covers design, training, fit-out, as well as management systems that don’t take a rocket scientist to run. 



Currently the development pipeline is focused on the Philippines, with its enormous 7,107 islands, and also in burgeoning destinations like Sri Lanka and Myanmar.
Fredo comments, “wherever beach bums are headed, we will be there with our beach clubs, boats and an ability to innovate in emerging locations such as remote islands. Travellers at any age still have those childhood dreams of being a pirate, and our clubs and cruises are meant to bring back the thrills, chills and adventure of getting outside those four same hotel walls. We aren’t just hitting the millennial market. We are keen to build a brand that will also fit Gen-Z.”

www.LePirate.com


Louka Taffins
Director of Business Development
Le Pirate


Name

2016,3,2017,102,2018,93,2019,7,AAE,1,ACCESS,35,AccorHotels,2,Address1-10 Futagoyama,1,ADR,1,Advertorial,7,Agostinis,1,Agro foods,1,Alaya,1,Alibaba Group,1,alila,2,Alila Jabal Akhdar,2,ALOS,1,America European,1,Ammenities,2,Ancol Timur,1,Appointment,18,Apps,1,April,5,architects,4,Area Austria,1,Area New Zealand,1,Area Russian Federation,1,Area Serbia,1,Armstrong Ceilings,1,Art and Culture,1,Arthur Waller,1,Asia,4,Asia Pacific,4,Asian Attractions Expo 2017,1,Asian Region,2,August,3,Australia,1,Aviary Bintaro,1,Award,18,Back Of House,4,Bahasa,3,Bakery amp; Pastry,3,Bali,16,Bali Resort,1,Bar,2,Bar amp; Restaurant,5,Base Ethernet,1,Batam,1,Beach Resort,1,Bed,1,Bedok North Street,1,Beepee Group,1,BELGIUM,1,Best Content,1,Beyond Expectation,1,BID,1,Bintan,1,BLLA,4,BMW,1,Booking,8,Bormioli Rocco,1,Boutique Hotel,2,Boxing City,1,Brand Story,1,Bricscad Pro V13,1,Brunei,2,Bulgari,1,Bulgaria,1,Business,81,Bypass Ngurah Rai,1,Cafe and bars,1,Cala Trading Estate,1,cambodia,2,Cambro Contact,1,Cambro Manufacturing,1,Canberra,1,Channel Management,1,charity,1,Chef,1,CHEF ALEX ENSOR,1,Chicken Mushroom Potess,1,Chief Operating Officer,1,Child Proof,1,China,3,China's Wine List of the Year Awards 2017,1,CHOCOLATE,1,Client,11,Club Management,2,COATINGS,1,Commercial Refrigeration Equipment,1,Company Fact Sheet,1,Component Hardware Europe,1,Component Hardware Headquarters,1,Conde House,1,Conference,1,Consumer Goods,1,Contact Info,1,Contact Us,2,CONTACTS,1,Cost,1,Courtyard,1,Craig Francis,1,CRS,2,CSR,2,Current Day,1,Czech Republic,1,Daniel Domènech,1,Data,1,DECORATIONS,1,Decorative arts,1,Design Bathroom Equipment,1,design hotel,4,DESKLINE,1,Doma,1,Double Tree,1,Dubai,2,Electric Ave,1,Email Serv,1,Email Us,1,Equipment,11,Estella Hale,1,Ethics,1,Europe,3,Events,67,Executives Chef,2,Exhibitions,2,Expo,1,Feature Supplier,34,Featured,3,February,13,FEI,1,FILLINGS,1,Finance,1,Fine Food Asia (SFFA),1,FITUR,1,Flexibility Able,1,Foaming Injection Machines,1,Fonterra Indonesia,1,FOOD,18,Food Beverage,5,Food Services,1,Foodservice Equipment International,1,France,2,Fullerton Road,1,Furniture,1,Gandum Mas Kencana,1,Ganpatrao Kadam Marg,1,Garuda Indonesia,1,General Inquiries Email,1,Genesio Bravo,1,GEPOSB,1,Germany,2,Ghana,1,Giuseppe Bravo,1,Glass Design- Italy,1,Global,3,GMP,1,Golf,1,Golf Management,1,Golf Software,1,Golf Technologies,1,Green Solutions,1,Greg Berman,1,Gregory Bluvstein,1,Guangdong Province,1,Guangzhou City Zip,1,Guest Room Items,1,Guest Score,1,Gunung Agung,1,HAACP,1,HAFI,1,Hainfeld Traisnerstra,1,Halal,1,Head Office,1,Hecun Industry Zone,1,Hengel Industrie,1,Hengel Japan Co,1,HICAP,1,Hilton,3,Hong Kong,1,Horwarthhtl,6,Hospitality,8,Hot Education,5,Hot Flag Carrier,2,Hot Interview,3,Hot News,213,Hot Team,3,HotEdu,1,Hotel,10,Hotel Activities,1,Hotel Deals,3,Hotel Equipment,2,hotel indigo,1,Hotel Job,11,Hotel Management,1,Hotel Restaurant Cafe,1,Hotel Software,31,Hotel Solution,14,Hotelier Indonesia,3,hotels,3,Hotels with great design,1,Housekeeping,1,Huntington Beach,1,IDEaS,4,IHG,1,IME,1,India,2,Indonesia,3,Indonesia Hotel Supplier,5,Intercontinental Bali,1,Interior Design,1,ISO,2,Italy,4,Jakarta Utara,1,Jakim Halal,1,Japan,2,Japanese Occupation,1,Jobs,12,July,2,June,5,KARMA,3,Keil Refrigeration,1,KFC,1,Korea,2,Kuala Lumpur,1,Largest Inventory,1,Laser Cutting Machine,1,Laundry,1,Laurie Mowchan,1,Life Style Exhibition,1,LINAK,1,Linen,1,LIVE,1,Lombok,1,London,1,LTD,1,Luxury resort,2,luxury villas,1,Macau,1,Main Office,1,Maldives,1,Malibu,1,Management,2,Mandarin Oriental,1,Marcel Bluvstein,1,March,7,Market Leader,1,Marriot International,4,Marriott,1,May,5,Mayonnaise Salad Dressing,1,Mediterenean Beef Shortribs,1,MEICHU,1,MICE,1,Michelin star dining,1,Middle East,1,Minoan. Crete,1,Mobile Phone,1,Montecchio Maggiore Vicenza,1,Moroccan Beef,1,Moroccan Chicken,1,Moroccan Lamb Shank,1,Moroccan Short Ribs,1,MSN,1,Mulia Boga Raya,1,music,2,Name Haoyuan Outdoor,1,New,1,New Hotel,1,New resort,1,New Year,1,New York,1,Nikko,1,Nikko Bali,1,Nogarole Vicentino,1,North America,1,November,1,Nowadays Gandummas,1,NSW,1,NYC,2,NYE,1,NZ,1,OEM,1,One Fullerton,1,Online Store,1,Opening,20,Operations,1,Outsource,1,PACKAGING,1,Pangeran Jayakarta,1,Panyu District,1,Park Hotel Group,1,Park Hotel Nusa Dua,1,PCL,1,Penang,1,Pharma Glass,1,PHARMACEUTICAL,1,Pharmaceutical Glass Plastic,1,Pharmaceutical Plastic,1,PHBV,1,PLA,1,Prambanan Kencana,1,Prego,1,Pricing Power,1,PROCHIZ,1,Promo,44,PT,5,Pub,1,Pub & Bar Asia (RPB Asia),1,Pure Origin,1,Quasar Group,1,Radford Road,1,Regd Office,1,Report,18,resorts,3,Restaurant,3,Resto,1,Revenue,19,REVPAR,2,Rising Star,1,Room,1,Sambonet Company,1,Sanchaya,1,Seminyak,1,seminyak beach,1,September,9,Sesame Oil Products,1,Shah Alam,1,Shenzen,1,Sheraton,1,Shipping Times,1,SHR,5,Simpang Siur,1,Sinar Himalaya,1,Singapore,7,Singapore Basins,1,Skylab Road,1,Soft Ice Cream,1,Solo,1,sommeliers,1,Sound,1,South America,1,South Korea,1,Spa,1,spa resort,1,Specialty Coffee amp; Tea,1,St Regist Bali,1,St. Regis Langkawi,1,Stefano Bravo,1,STR,1,STR Global,6,Subscribe,1,Summer Holidays,1,Supplier,12,Surabaya,2,Swarthmore Avenue,1,Swiss-Bellhotel,1,Sydney Head Office,1,Tabloid,2,Tagore Drive,1,Tambourine,1,Tamper Evident,1,Technology,35,Terrace amp; Outdoor,2,Thailand,1,The Shilla Jeju,1,The Westin Resort Nusa Dua,6,Today La Tavola,1,Tokyo,1,Tourism,2,Tours,1,Travel,6,Travel Fair,2,turkey,1,Twisted Pair,1,UAE,1,UCLA,1,UK,1,United States,1,Universal Coolers Inc,1,US,1,USA,1,VAT,1,VELADA TAPAS BAR & KITCHEN,1,Venezia,1,VHS,1,Via Lago,1,Via Pietro Micca,1,VIDEO,20,villa,1,VistaJet,1,Webinar,2,wellness,4,Westfood Caf,1,Westin Bali,2,Windsurfer,1,Wine,1,Wooloomooloo,1,World Refrigeration,1,XML,1,Yan Toh Heen,1,Yogyakarta,2,Zig Bee,1,
ltr
item
Hotelier Indonesia : REBEL BEACH CLUB LE PIRATE JUMPS INTO BED WITH GEN-Z TRAVELLERS
REBEL BEACH CLUB LE PIRATE JUMPS INTO BED WITH GEN-Z TRAVELLERS
https://2.bp.blogspot.com/-tvq1L4nOESo/WQ34q_hO93I/AAAAAAAADYw/98mL9hb_H9Y-67geXWr8atOhCqccbrDZwCLcB/s1600/Le%2BPirate%2B%2B3.jpg
https://2.bp.blogspot.com/-tvq1L4nOESo/WQ34q_hO93I/AAAAAAAADYw/98mL9hb_H9Y-67geXWr8atOhCqccbrDZwCLcB/s72-c/Le%2BPirate%2B%2B3.jpg
Hotelier Indonesia
https://www.hotelier-indonesia.com/2017/05/rebel-beach-club-le-pirate-jumps-into.html
https://www.hotelier-indonesia.com/
https://www.hotelier-indonesia.com/
https://www.hotelier-indonesia.com/2017/05/rebel-beach-club-le-pirate-jumps-into.html
true
5432213962248734784
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy