A significant leadership announcement today confirms a highly anticipated PuLi Group appointment, set to redefine the company's future. Dean Winter, a celebrated CEO, officially steps into the pivotal role of PuLi Group CEO, promising a new era of strategic growth and innovation.

The PuLi Group Appoints Dean Winter as Chief Executive Officer

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Key Facts

Company: The PuLi Group New CEO: Dean Winter Appointment: Chief Executive Officer Effective Date: 1 June 2026 Announcement Date: 26 May 2026 Previous Role: Managing Director, Swire Hotels Industry Experience: More than 30 years Primary Brand: The PuLi Flagship: The PuLi Shanghai Other Properties: The PuXuan Beijing; The RuMa Kuala Lumpur Management Platform: Urban Resort Concepts Business Type: Family-owned hospitality group Positioning: Luxury hospitality Expansion Focus: Asia and beyond Strategic Focus: Brand development, portfolio growth and luxury hospitality Guiding Principle: Excellence through Simplicity

“The PuLi has always stood for calm, restraint, and cultural authenticity.”

— Dean Winter, Chief Executive Officer, The PuLi Group

Q1. Who is the new CEO of The PuLi Group?
Dean Winter has been appointed Chief Executive Officer of The PuLi Group, effective 1 June 2026. He brings more than three decades of leadership experience across luxury hotel brands and most recently served as Managing Director of Swire Hotels.

Q2. When does Dean Winter become CEO of The PuLi Group?
Dean Winter takes up the position of Chief Executive Officer of The PuLi Group on 1 June 2026.

Q3. What is The PuLi Group?
The PuLi Group is a family-owned luxury hospitality group that grew from Urban Resort Concepts. Its portfolio includes The PuLi Shanghai, The PuXuan in Beijing and The RuMa in Kuala Lumpur.

Q4. What hotels are part of The PuLi Group?
The PuLi Group's portfolio currently comprises The PuLi Shanghai, The PuXuan in Beijing and The RuMa in Kuala Lumpur, with The RuMa managed under Urban Resort Concepts.

Q5. What is Dean Winter's hospitality background?
Dean Winter brings more than 30 years of leadership experience in luxury hospitality. Prior to joining The PuLi Group, he served as Managing Director of Swire Hotels, whose portfolio includes The Upper House Hong Kong.

Q6. What will Dean Winter do as CEO of The PuLi Group?
Winter will lead the group's strategic direction, brand development and portfolio growth while overseeing The PuLi Shanghai, The PuXuan in Beijing and The RuMa in Kuala Lumpur.

Q7. Is The PuLi Group expanding?
Yes. Under Dean Winter's leadership, The PuLi Group plans to pursue selective expansion across key Asian markets, focusing on destinations where its luxury hospitality philosophy can be meaningfully established.

The PuLi Group has appointed Dean Winter as Chief Executive Officer, effective 1 June 2026, marking a new chapter for the luxury hospitality group as it prepares to unveil the transformation of The PuLi Shanghai and pursue selective growth across Asia. Winter brings more than three decades of leadership experience across leading luxury hotel brands, most recently serving as Managing Director of Swire Hotels.

26th May 2026 – The PuLi Group today announced the appointment of Dean Winter as Chief Executive Officer, effective 1 June 2026. The appointment marks a significant milestone as the brand prepares to reveal The PuLi Shanghai’s transformation and a new chapter of growth.

This appointment underscores The PuLi Group’s ambition to evolve from an iconic flagship hotel into a refined collection of distinctive luxury properties across Asia and beyond.

Winter brings more than three decades of leadership across some of the world’s most respected luxury hotel brands. Most recently as Managing Director of Swire Hotels, whose portfolio includes The Upper House Hong Kong, he has demonstrated a sustained commitment to the style of considered, culture-led hospitality that defines The PuLi’s identity. His experience spans guest experience, operational excellence, and building brands that endure on sustainable commercial success.

Winter will lead strategic direction, brand development, and portfolio growth, working alongside a seasoned executive team as the group advances its expansion across key Asian markets. He will also oversee The PuXuan in Beijing and The RuMa in Kuala Lumpur, managed under Urban Resort Concepts.

“The PuLi has always stood for calm, restraint, and cultural authenticity,” said Dean Winter, “I’m delighted to join at a time of exciting evolution and look forward to meeting the many talented team members that have devoted their careers to this unique organisation. Together we will work to heighten the experience of our guests and establish our hotels as some of the finest expressions of luxury in the industry.”

The PuLi Shanghai is currently undergoing a comprehensive renovation, one conceived to deepen the experience rather than redefine it. The transformation preserves what has distinguished the property since inception while reimagining its spaces, dining, and wellness offer in line with the standards that will guide every future PuLi property. The renewed flagship will serve as the living expression of the group’s philosophy: excellence arrived at through simplicity.

Under this exciting new leadership, The PuLi Group will advance its expansion across Asia, with a focus on cities where the brand can contribute meaningfully to the cultural and hospitality landscape. Growth will be selective and only where The PuLi’s particular sensibility can take genuine root.

The PuLi Group is a family-owned hospitality brand guided by restraint, authenticity, and harmony. Born from Urban Resort Concepts, the group extends the philosophy of The PuLi beyond Shanghai, crafting properties that are rooted in their location and composed with care. The group’s portfolio currently comprises three properties: The PuLi Shanghai, Asia’s first urban resort, which opened in 2009; The PuXuan in Beijing; and The RuMa in Kuala Lumpur managed under Urban Resort Concepts. The PuLi Group is guided by a single principle: Excellence through Simplicity.

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