Here at SHR Group, our Digital Marketing team are always looking for ways to stay ahead of trends, platforms and the market, and to adopt these for our hotel customers.
We’ve spent some time addressing the following challenges and turning them into opportunities. How Performance Max and new campaign tactics are changing digital marketing
.jpg "Cheval Collection")
Cheval Collection
How ad blockers, privacy regulations and mobile usage are making it difficult to accurately capture demographic data
We’ve spent some time addressing the following challenges and turning them into opportunities. How Performance Max and new campaign tactics are changing digital marketing
.jpg "Cheval Collection")
Cheval Collection
How ad blockers, privacy regulations and mobile usage are making it difficult to accurately capture demographic data
How Google Analytics 4 is changing the way we measure website performance
How to continue to get improvements in ROI despite increased competition in ad spend
We’ve taken these tactics and rolled them out with the Cheval Collection, an award-winning hospitality group who have been working with us here at Avvio (part of SHR Group) since 2015…
Cheval Collection increase revenue by 82%The team at the Cheval Collection are no strangers to digital advertising.
We’ve taken these tactics and rolled them out with the Cheval Collection, an award-winning hospitality group who have been working with us here at Avvio (part of SHR Group) since 2015…
Cheval Collection increase revenue by 82%The team at the Cheval Collection are no strangers to digital advertising.
However, as the market has changed, so too has Cheval's digital marketing strategy.
Their goals were to:
Launch a new website
Develop a paid digital strategy
Increase bookings via direct site traffic
As a leading luxury accommodation provider, the team at Cheval Collection understands the meaning of excellent hospitality, and aim to deliver nothing but the best to their guests. Partnering with Avvio (part of SHR Group) helped them to deliver this high standard of service to target markets with excellent results.
Case Study Highlights:
Learn how overall revenue increased by 82% over the first 6 months year on year
Google Search Ads saw an increase of 99% - with 66:1 ROI
Paid ads accounted for 29% of booking revenue
Launch a new website
Develop a paid digital strategy
Increase bookings via direct site traffic
As a leading luxury accommodation provider, the team at Cheval Collection understands the meaning of excellent hospitality, and aim to deliver nothing but the best to their guests. Partnering with Avvio (part of SHR Group) helped them to deliver this high standard of service to target markets with excellent results.
Case Study Highlights:
Learn how overall revenue increased by 82% over the first 6 months year on year
Google Search Ads saw an increase of 99% - with 66:1 ROI
Paid ads accounted for 29% of booking revenue