ITB Asia 2018 finishes on a high with record-breaking numbers

ITB Asia 2018 17 – 19 October 2018

  • ITB Asia 2018 kicks off highly-anticipated event with a record-breaking number of exhibitors 
  • ITB Asia 2018 exceeds record-breaking numbers of anniversary event last year
  • Over 1,000 exhibitors at the show, marking a 7.6% increase from 2017
  • Over 1,000 buyers with 49% increase in MICE and Corporate buyers from 2017
  • A staggering 25,000 business appointments booked 

Singapore, Friday 19 October 2018 - ITB Asia, ‘Asia’s Leading Travel Trade Show’, wrapped up on a high today as the annual event achieved record-breaking numbers. Held at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore between 17 – 19 October 2018, the three-day conference and exhibition recorded an impressive 25,000 business appointments this year. Having hosted more than 1,000 exhibitors and over 1,000 buyers this year, ITB Asia 2018 had also recorded an increase of 8.9% of total visitors representing more than 127 countries from last year’s anniversary event.

This year, ITB Asia 2018 welcomed new exhibitors as it unveiled its largest exhibitor showcase yet. This included Abu Dhabi, Botswana, Canton Sarajevo, Croatia, Fukuoka, Kansai, Mauritius, Mexico, Papua New Guinea, Poland, Rovaniemi, Slovakia and Ukraine among many others.

Under the overarching theme of “Travel Reimagined”, this year’s conference programme delivered major trends provoking disruption across the travel industry and how companies are innovating to stay ahead. With over 260 speakers, key industry experts delivered fascinating insights at the keynote sessions, as well as focused topics for the MICE and Corporate segment, the Travel and Tech space and Muslim Travel conference sessions which were very well-received.

“Having surpassed last year’s impressive milestone, we have yet again achieved record-breaking numbers as we continue to see the show flourish. As we look forward to next year’s ITB Asia, we continue to build and strengthen our efforts in maintaining ITB Asia as the premier event of the year and the go-to hub for remarkable travel content and inspiring experiences. My greatest thanks and appreciation go out to all our supporters across the industry and the teams involved for their endless hard work in making this event happen”, said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

Following yet another successful edition, the show is already receiving high exhibitor re-bookings for ITB Asia 2019. As early as now, the surge in interest for next year’s show has been seen from hotel groups such as Amara Hotels & Resorts, Best Western International, Frasers Hospitality, Resorts World Sentosa, WorldHotels AG and many more. ITB Asia sees continued strong support from destinations in the ASEAN region as well as Abu Dhabi, Turkey and Jordan in the Middle East and exhibitors such as Austria and Lufthansa City Center amongst others. Eastern European exhibitors such as Hungary and Poland have also confirmed their stand bookings for the 2019 show.

ITB Asia 2019 will be held from 16-18 October 2019 at Sands Expo & Convention Centre, Marina Bay Sands. Interested exhibitors may email [email protected].

For more information on ITB Asia 2018, visit

NEW Shows To Watch Out For

Hotel Revenue & Distribution Summit

The inaugural Hotel Revenue & Distribution Summit is a 1-day conference on 15 October 2019, that will bring together travel industry leaders to share key solutions and innovations for hotel revenue management and distribution in Asia. The summit will be held a day before ITB Asia and leverages on the experience of Messe Berlin (Singapore) as the organiser of ITB Asia, the leading travel trade show in Asia.

Visit for more information.

Travel Meet Asia 2019

The inaugural Travel Meet Asia Series is your ticket to unlock key markets in the region. The exclusive one-day B2B events will bring together 100 buyers and 100 exhibitors from the Leisure, MICE and Corporate segments of the travel industry. Travel Meet Asia 2019 will be your travel roadshow to grow your key markets in the region. The first three cities we are headed to are Jakarta, Kuala Lumpur & Manila.

Visit for more information.

Previous Post Next Post