The trade fair that brings future into present: Ambiente – the Show

Ambiente is the trade fair highlight of the year, acting as a barometer of the latest trends as well as an order and design platform. It consists of three areas - Dining, Living and Giving. The global consumer goods industry is coming to Frankfurt from 8 to 12 February 2019 where it will demonstrate how the future will become the present.

Ambiente presents a whole range of consumer products on the subjects of cooking, dining, houseware and leisure as well as giving, interior design and interior furnishing. 95 per cent of the exhibition space has been booked already. Following in the footsteps of Denmark, France, Japan, the USA, Italy, the UK and the Netherlands, the forthcoming Ambiente partner country will be the Republic of India. The presentation of the partner country will cover a wide range of products by traditional crafts and artisans.

Curated and designed by the Jaipur-based India designer Ayush Kasliwal, this year’s exhibition will be shown again at Galleria 1. Kasliwal is an alumnus of the National Institute of Design, Ahmedabad, is one of India’s leading design thinkers, practitioners and advocates for artisans. Kasliwal with his architect wife Geetanjali, is Creative Director and Co-founder of AKFD & Anan Taya, interdisciplinary design companies based in Jaipur, India. He works in multiple ways, from small batch manufacturing, to artisan driven orders finished at his factory, to interiors and large scale on-site installations throughout India. He believes that “Objects are messages in physical form”.

Relaxing culinary timeSandeep Sangaru, a multidisciplinary designer, educator, entrepreneur and a nomad by nature, will design the Café in hall 4.1, where visitors can find moments of peace and quiet amidst the hustle and bustle of the trade fair. The café will be one of the many features at the trade fair that are fully focused on India.

Visitors in the Ambiente Dining area

Ambiente is the event of the year for the consumer goods industry and the focal point of the worldwide consumer goods market. To quote says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH: “Exhibitors from around 90 countries will be setting trends for 2019 and beyond. In 2018 Frankfurt attracted 4,376 exhibitors from 88 countries, occupying over 308,000 square metres of gross exhibition space and demonstrating their new developments and innovations for five days.”

New hall, new opportunitiesThe opening of Hall 12 at the Frankfurt exhibition grounds this autumn is a good occasion for the organisers to give Ambiente 2019 a totally new structure. The Houseware & Storage area will be moving from its current locations (Hall Levels 5.0, 5.1, 6.0 and 6.1) to Hall 12. As Hall 6 needs to be available for reconstruction in 2019, Table Top Trade will move temporarily from Hall Levels 6.2 and 6.3 to 5.0 and 5.1. Drinking bottles and thermal flasks will become part of Kitchen Trends and move to Hall 1. The new Kitchen Houseware Express will enable visitors to proceed directly and without stopping from Hall 12 to Hall 3 and the other way round, so that the two areas will be closely connected by this service.

From 2019, shoppers will find Living and Giving in Hall 8, with interior design including furniture, interior concepts, lighting, home and design accessories as well as fine and designer jewellery. Interiors & Decoration in Hall 9 will feature interior concepts, furniture, lighting, home textiles and home accessories. Hall 9.1, with Interiors & Decoration, will have accessories (including handmade), pictures and frames, room scents, candles, seasonal and fashion decorations, floristry and plant pots. Hall 11.0 with its Urban Gifts will be a great place to find trendy and designer gifts, decorative accessories and office products as well as bags, fashion accessories and jewellery. Gift Ideas in Hall 11.1 will give visitors a chance to buy classic gifts, souvenirs, beauty gifts, bags, fashion accessories and jewellery. The rearrangement of the Living/Giving area will reinforce synergies through clear hall structures and the effective channelling of visitors.

International Frankfurt Trade Fair
Frankfurt am Main, 8 to 12 February 2019
Visitors discovering the shopping concept of the future - from a Point of Sale to a Point of Experience

Point of ExperienceFor a long time now, customers have been expecting more from shops than just products and displays. In the foyer of Hall 4.1 you can find “Point of Experience”, a special presentation set up by the design and implementation office Gruschwitz GmbH, which links online and offline shopping. The shopping concept of the future shows how digital age products can be presented and showcased in such a way that consumers still enjoy going to high-street shops.

Trade platform for the hospitality industry and contract businessThe world’s leading trade fair for the consumer goods industry is a presentation platform for a wide range of international manufacturers making fittings and equipment for hotels and restaurants. Ambiente also acts as a trading platform for numerous manufacturers specialising in products for the hospitality industry market. A special Hospitality Industry and Contract Business Guide will be available, helping visitors to navigate around the exhibition centre and to find the exhibitors that are relevant to them. Numerous professionals and decision-makers from this industry, such as project developers, professional buyers, furnishers, interior decorators and designers, caterers and the high-end hotel industry, make use of the wide range on offer and receive inspiration for their businesses. Moreover, 2019 will be third time that Ambiente brings together manufacturers, designers, investors and consultants for an exclusive hospitality industry Get-Together. The evening event has been designed to allow even better networking between vendors and customers at Ambiente.

Global SourcingGlobal Sources has by now developed into a well-established part of the international volume business at Ambiente. In 2019, the entire Sourcing and Dining area covers four levels in Hall 10. A new feature in Hall 10.2 will be called Premium. This is where selected exhibitors from Global Sourcing Dining will present the full scale of products with relevance to Dining. The short distance between Global Sourcing Dining in Hall 10 and Houseware & Storage in Hall 12 will create additional synergies for buyers. From now on Global Sourcing Living/Giving will be situated in Halls 9.2 and 9.3. In all, about 1,500 exhibitors from 55 nations will be presenting their product ranges at Ambiente. Frankfurt is thus the number one trading location for volume business outside China. Short routes are available, covering the entire volume business from countries such as China, India, Indonesia, Korea, Hong Kong, Morocco, the Philippines, South Africa and Vietnam.

A certain something: Ambiente Academy presents Expert InsightsOn all five days of the trade fair, from 8 to 12 February 2019, the Ambiente Academy will provide insights into current developments in the market. Trade experts will be on stage in Hall 9.2, demonstrating some great ways to create attractive product groups and presenting ideal product placements. They will also explain the best e-commerce strategies. The programme will be supplemented by talks on trend presentation in Galleria 1.

2019 events and highlightsAs always, Ambiente 2019 will feature the most important trends in dining, cooking, living and giving. The prestigious design studio Stilbüro bora.herke.palmisano has researched four important areas of trends and will be presenting these at a major special exhibition in Galleria 1.
If you are looking for sustainable, ethically manufactured consumer goods at Ambiente, you can easily find them with our Ethical Style Guide. Using a range of categories, it provides orientation in a highly complex global product segment so that visitors can find the stands of ethical and/or sustainable manufacturers.

Buyers looking for original product ideas will enjoy the Talents and Next areas, which feature contemporary designs and creations by young and unknown designers. Hall 4.0 will showcase Dining and Hall 8.0 will be the place for Interior Design.

The designer and curator Sebastian Bergne will demonstrate creative solutions from Ambiente exhibitors, with the focus on dining, cooking and houseware. There will also be short video clips, showing how the various selected and particularly clever products can be used in everyday life.

As before, Ambiente 2019 will host numerous prestigious award ceremonies. The German Design Award will be presented on the first day of the trade fair. Visitors will be able to view the award-winning products at an exciting exhibition. Ambiente will also feature the Kitchen Innovation Award and the Plagiarius anti-award for product piracy. For the first time, Dineus honors outstanding products and projects from the entire spectrum of tableware on the Monday of the fair. After the great success of the first Tableware International Awards of Excellence last year, this award is again given for tableware that is functional, beautiful or original and tells a story. The winners will be announced during Ambiente.

Ambiente – a leading international trade fairAmbiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, furnishings and ornaments, design concepts for the home, gifts, jewellery and fashion accessories. It is “The Show” for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured around 4,441 exhibitors and attracted 134,600 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies, all at the same time.

Background information on Messe FrankfurtMesse Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,400 at around 30 sites and generates annual sales of around EUR 669 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

Further details: | |
International Frankfurt Trade Fair
Frankfurt am Main, 8 to 12 February 2019

Patricia Fritzsche
Tel. +49 69 75 75-6087
[email protected]

Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main

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