Asia Golf Tourism Convention

Return of Asia Golf Tourism Convention 2023

Phoenix Seagaia Resort. Miyazaki, Japan: Following a three-year absence from the calendar, the Asia Golf Tourism Convention (AGTC) will make its return in 2023. Organisers confirmed that the ninth edition of the AGTC – IAGTO’s largest international convention – will take place in Miyazaki from March 14-16 next year.

Asia Golf Tourism Convention

The ninth staging of the convention was due to be held in Kuala Lumpur in 2020 but had to be cancelled due to the Covid-19 pandemic. It was subsequently rescheduled to be staged in Miyazaki but was twice more postponed.

“The AGTC will come at a time when we can expect Asian outbound markets and golf destinations to be experiencing the surge in demand that European and American members have already been enjoying,” said a spokesperson for IAGTO.

The spokesperson added: “Miyazaki is Japan’s most popular sub-tropical domestic golf destination and golf tour operators from around the world will be able to get a full experience of the destination during a three-day pre-convention familiarisation trip. The pre-fam will showcase Miyazaki’s fabulous gastronomy, scenery and culture as well as some truly excellent golf, including golf clubs familiar to many of the world’s leading professional golfers.

“We anticipate an enthusiastic turnout of golf destinations and suppliers, not only from Japan, but also from Thailand, Vietnam, Malaysia and so many other countries across the Asia Pacific region along with golf tourism industry suppliers from across the globe, eager to reconnect once again with buyers from Asia and Australasia, as well as buyers attending from around the world.”

Supported by the Japan National Tourism Organisation and Japan Golf Tourism Association, the event will include two full days of pre-scheduled appointments and social networking events. All business sessions will take place at the Seagaia Convention Centre with buyers hosted at the adjacent Sheraton Grande Ocean Resort.

The Phoenix Seagaia Resort, where AGTC will take place, is 20 minutes from Miyazaki Airport and Miyazaki City is located between the airport and the resort. There are 10 golf courses to be discovered within a 30-minute drive.

About AGIF

The AGIF was formed in 2010 as a not for profit industry federation with members and partners involved in all facets of the industry throughout Asia. The Federation seeks to assist the golf industry in Asia to take the next step in development toward a sustainable industry.

While the North American and European industry/facilities are in the 2nd to 3rd generation of existence, many facilities in Asia are still being build or just now transitioning to their second generation after a construction boom 20-30 years ago. As a result, the AGIF focuses on the core message that golf facilities, like any maturing business, need to be run and managed by qualified and experienced staff with commonality in education and certification.

And in the diverse multinational and multicultural area of Asia, the AGIF functions as a unifying federation partnering with various national industrial bodies to deliver common as well as country specific best industrial practices with the support of our members and industry partners. As a result:We have launched the Certificate in Greenkeeping in partnership with The R&A which have trained 50 Greenskeepers in from 32 clubs from Malaysia, Singapore, India, China and Thailand so far.

We are also the affiliate partner for the Club Management Association of America (CMAA) in Asia running the Certified Club Manager education with more than 40 Managers from 7 different countries involved in the Pathway to the CCM.

We also run 1-2 day Greenkeeping and Club Management education sessions in many Asia countries which link overall facility management, environmental and economic sustainability, research and growing the game initiatives.

The events provide those involved in the golf industry with education, networking as well as ongoing credits for many attendees be they members of international PGA’s, Superintendent/Greenkeeping and Club Management organisations.

We have also been asked by the industry to expand our education into Sports Fields and Parkland Turf Management with a focus on Groundskeeping as we are moving in that direction in bringing in Groundskeepers to our education and developing specific education to that market.

Asia Golf Tourism Convention

Within these three pillars, Club Management, Greenkeeping and Groundskeeping we engage not only the line managers employed in these disciplines but also owners, committees and governments who benefit from the professional and sustainable activities which the AGIF promotes and delivers.

AGIF Objectives
  • To effectively communicate with all members and all parties associated with the turf and club industry to deliver the Federation’s objectives.
  • To provide educational programmes (special events, seminars and workshops) and materials to meet the diverse educational needs of the Federation’s membership base and external stakeholders.
  • To conduct research that benefits the turf and club industry as a whole in Asia.
  • To act as a clearing house for information and market intelligence through newsletters and the Federation’s website.
  • To provide access to the Federation’s networking platform of decision makers in the Asian golf industry.
  • To address key issues relevant to the turf and club industry such as the protection of intellectual property, environmental sustainability and growth of the game.
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