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THAIFEX – Anuga Asia 2022 kicks off the first event day in commencement of a week of F&B innovation and a journey into the future of food

Bangkok (24 May 2022) - THAIFEX – Anuga Asia 2022 food and beverage trade fair officially welcomes exhibitors and visitors to IMPACT Muang Thong Thani for the region’s biggest event created to meet the needs of F&B industry operators and product innovators. From the 24th to the 28th of May, top players creating products that usher in advancements in coffee & tea, drinks, fine food, food services, food technology, frozen food, fruits & vegetables, meats, rice, seafood, and sweets & confectionery will showcase their unique approaches to designing and producing products which meet consumer needs, as the sector moves forward into an era of positive opportunity and boundless growth through innovation!

The 2022 “restart” brings a total of 1603 exhibitors at IMPACT Muang Thong Thani, more than double when compared to the last event in 2020. The 881 international exhibitors this year clearly highlight that Thailand is open and it also reinforces that THAIFEX - Anuga Asia plays in accelerating the industry’s recovery from the pandemic. Out of those 881 international exhibitors from 36 countries, 27 of these are represented by countries & provincial groups; the largest country group comes from South Korea this year, followed by Vietnam, Malaysia, Turkey, and Italy.

For exhibitors from markets such as China which have not been able to join the event physically, exhibitors have taken advantage of the opportunity to assume a presence by way of remote booths to join virtually. This clearly shows that businesses are taking action to overcome travel limitations. As industry players race to jumpstart growth and capture prospects, it becomes increasingly important to position themselves on the leading frontier of food.

THAIFEX – Anuga Asia 2022 is a platform where we can help to alleviate these challenges and drive value in the F&B industry, allowing F&B businesses to collaborate and cross-innovate in a short span of time. The result of this would be an increase in diversification, new growth opportunities, new innovations, optimizing operations, and value creation for stakeholders,” concluded Mathias Kuepper.

Future Food Experience+ (FFE+) aims to close the gaps in the F&B industry by bringing actionable insights to the community. This series of talks cover a wide range of topics, including FoodTech, Foodservice, Plant-based, and sustainability.

The stage will gather key industry experts, regional and global thought leaders, and professionals to exchange ideas and forge new linkages. It is the platform to drive mindset shifts, letting players “get ahead of the curve” and achieve business goals. It also gives exhibitors the chance to showcase their latest technologies, products and services on the FFE+ stage specifically, providing entrepreneurs with a highly prominent platform from which they can achieve objectives and capture intense interest from an engaged, keen and relevant industry audience.

Tuesday 24th of May (Day One) of FFE+ features a packed roster of programmes for the opening day of the tradeshow. In the morning session, Innova Market Insights, the official knowledge partner for THAIFEX – Anuga Asia, will offer an amalgamation of industry trends and insights that are propelling business growth, with perceptions on the packaging, technology, and flavour drivers. Visitors will learn from Innova Market Insights experts and see first-hand the products which are already taking on these trends. Innova's Top Ten Trends for 2022 (Livestream) will kick off the Future Food Experience+, which connects new ideas, innovations, and technologies shaping the future of F&B. During the afternoon session, “SOS Presents: The Road to Zero Food Waste” will host an hour-long plenary on sustainability and circularity in the regional food industry.

THAIFEX – Anuga Asia is partnering with Scholars of Sustenance (SOS) to ensure zero food waste. At the end of the show, SOS will collect all the surplus food from exhibitors, and the rescued food will be distributed to beneficiaries in low-income communities, orphanages, and shelters, including the most vulnerable groups in society. The session will provide insights into ways in which the industry is able to offer solutions on how more environmentally harmonious, efficient and reusable processes, materials and solutions can contribute to a reinvigorated sector that meets its obligations for protecting our world and mitigating global hunger.

Day One’s evening session presents the Start-up Showcase, in which some of the region’s most exciting pioneers in emerging areas of F&B will lead sessions dedicated to entrepreneurs, product innovation and exploring possibilities in the future of food. It will also be a valuable platform for connecting industry players to new market opportunities, as they seek to respond directly to buyer needs.

This year, the show introduces around 25 specially chosen startup companies showcasing and pitching their products to a captive audience of potential business partners, venture capitalists and prospective investors. The F&B industry will also get first-hand insights into the next big innovation at the show’s startup zone. THAIFEX – Anuga Asia 2022 runs from 24th of May (Tuesday) to 28th of May (Saturday), and the organizers jointly welcome and encourage visitors to join event days throughout the week, with more to discover and a packed roster of innovative programs and special shows every day.

Day Two will officially be set into motion with the Welcome Speech and Opening Ceremony by H.E. Jurin Laksanavisit, Deputy Prime Minister & Minister of Commerce, and joined by representatives of: the Director-General of the Department of International Trade Promotion, the Chairman of the Thai Chamber of Commerce, and the Managing Director of Koelnmesse, Mathias Kuepper.

THAIFEX – Anuga Asia 2022 invites all participants, including those not present for the first day of the show, to join Day Two and subsequent event days, and take part in this important journey into the future of food! THAIFEX – Anuga Asia 2022 is organised by Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), Thai Chamber of Commerce (TCC) and Koelnmesse. For more information, please visit https://thaifex-anuga.com/en/. To view the Live Stream during the event cast, please follow https://www.facebook.com/thaifexanugaasia/.

THAIFEX - Anuga Asia 24–28 May 2022 www.thaifexanuga.com

Your contact: Faith Lim Tel. +65 6500 6707 E-mail [email protected] koelnmesse.com.sg Koelnmesse Pte. Ltd. 152 Beach Road #25-05 Gateway East Singapore 189721 Tel.+65 6500 6700 www.koelnmesse.com.sg

Jinjuta Masook Tel. +66 2507 8356 E-mail [email protected] Department of International Trade Promotion Ministry of Commerce 563 Nonthaburi Rd., A. Muang Nonthaburi 11000, Thailand www.ditp.go.th www.thaifex-anuga.com

JOINTLY ORGANISED BY

Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/

About the Department of International Trade Promotion, Ministry of Commerce, Thailand The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facility, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/

About the Thai Chamber of Commerce The Thai Chamber of Commerce plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/ Note for editorial offices: Press information is available at: https://thaifex-anuga.com/en/formedia/media. If you reprint this document, please send us a sample copy. More information about the event is available here: Website: www.thaifex-anuga.com Facebook: THAIFEX-Anuga Asia Instagram: @thaifexanugaasia LinkedIn: THAIFEX-Anuga Asia


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THAIFEX TRADE SHOWS

A unique concept of THAIFEX, 11 trade shows in one, showcases a unified F&B industry through a diversity of products.

THAIFEX-World of Food Asia
29 May – 02 June 2018
www.thaifexworldoffoodasia.com

THAIFEX-World of Food Asia returns for its 15th edition Hosting the largest contingent of global buyers at an F&B tradeshow in the region

Organizers of the 15th edition of THAIFEX-World of Food Asia – Koelnmesse Pte Ltd, the Department of International Trade Promotion (DITP), and the Thai Chamber of Commerce (TCC) – today announced the trade show’s return from 29 May to 02 June 2018 at an official press conference. New programs targeted to further boost business conversations and transactions are unveiled.

Boosting business opportunities The gateway to ASEAN’s food and beverage (F&B) industry, THAIFEX-World of Food Asia is strategically positioned to penetrate the region that is expected to grow 5.1 per cent in 20181 and projected to rank as the fourth largest economy by 20502.

To devote more time and open up opportunities for business, five days will be dedicated for trade visitors, up from three in 2017, to host an expected 60,000 trade visitors from all over the world. This is a 10 per cent increase from the number of visitors last year.

An expanded and improved hosted buyer program will also facilitate trade and commerce for over 3,000 buyers. This is the largest contingent of buyers hosted at an F&B trade show – a feat made possible only by the unique synergistic partnership between the private and public sector organizers of the show. Key hosted buyers include Capital Retail Limited (Myanmar), Indoguna (Cambodia), Kaimay Trading (Singapore), PANDURASA KHARISMA (Indonesia), PHDeli (Philippines), and Premium Distribution (Myanmar).

“THAIFEX-World of Food Asia is the show that the F&B industry must be at if they are looking for trade opportunities in the ASEAN and Indochina regions. The inclusion of new elements over the years are indicative of the fast-changing environment, and it is crucial that we continue to strengthen our offerings to deliver the best experience for business networking,” said Mathias Kuepper, Managing Director at Koelnmesse Pte Ltd, organizer of THAIFEX-World of Food Asia 2018.

“It is three months prior to the event, and we are already recording very positive
registration figures as well as sign-ups for the hosted buyer program. Numbers speak for themselves, and these are a testament to the event’s ability to provide a highly valuable platform for visitors and exhibitors to congregate. ”

Chantira Jimreivat Vivatrat, Director-General, Department of International Trade Promotion, also commented on how THAIFEX-World of Food Asia opens up the global market to the country’s players in the industry.

“Thailand is the largest food exporter in Southeast Asia, with the country’s food exports forecast to reach US$27.4b this year, according to Deputy Prime Minister Somkid Jatusripitak. We are always striving to boost the potential of Thai players so that they become competent and competitive to help them sustainably and efficiently operate in global markets, and THAIFEX-World of Food Asia is the optimal platform for this.”

“Indeed, THAIFEX-World of Food Asia boosts the competitiveness of Thailand by bringing global and local players onto a single platform and showcase their world-class products and services in F&B”, said Kalin Sarasin, Chairman of the Thai Chamber of Commerce and Board of Trade of

1 According to a FocusEconomics Consensus Forecast
2 According to forecast by IHS Thailand, and Chairman of the Tourism Authority of Thailand Board of Directors.

“This trade show helps place Thai F&B entrepreneurs and small medium enterprises on the world map of quality, expertise, and innovation, reinforcing Thailand’s position as ‘Kitchen of the World’.”

A robust marketplace that delivers competitive edge Playing host to more than 2,500 exhibitors from 40 countries and regions, THAIFEX-World of Food Asia 2018 will house its largest congregation of international and local exhibitors in a space that is 14 per cent bigger than last year. It will showcase 11 masterfully crafted trade shows across all 11 mega halls - an increase from 9 halls previously - at the IMPACT Exhibition and Convention Center. Visitors can expect an unparalleled exhibition across Fine Food, Meat, Food Service, Food Technology, Coffee & Tea, Drinks, Sweets & Confectionery, Frozen Food, Seafood, Rice, and Fruits & Vegetables.

“THAIFEX-World of Food Asia has been a mainstay in our business calendars since its inception, because of the vital role it plays in growing and supporting our growth in the region,” said Vittavat Tantivess, Executive Vice President, Marketing, Charoen Pokphand Foods PCL. “We’re excited to be part of the refreshed edition, and believe that it will fully support our objectives to meet valuable buyers and cement our footprint in the the industry.”

This year’s event also welcomes Argentina as the official partner country, and more than 40 country and provincial pavilions, including new exhibitor groups from Belgium and Sicily, Italy.

“Argentina is honored to be the partner country for THAIFEX-World of Food Asia 2018. This is an important food trade show for us to penetrate the Southeast Asia market, one of the most dynamic trading regions globally. As a leading food producer and exporter, we look forward to contributing with our innovative and high quality solutions that adhere to the most stringent sanitary and environmental standards to Asian consumers.

We are excited to be participating in the trade show for the first time, and look forward to strengthening and generating new commercial bonds,” said Ch. E. Juan José Ciácera, General Secretary of the Federal Council of Investments (CFI).

Knowledge and information exchange takes centerstage
Continuing the positive partnership, Innova Market Insights returns as the official knowledge partner to THAIFEX-World of Food Asia. Making a debut this year is the ‘THAIFEXtaste Innovation Show’, where in-depth analysis on the opportunities and challenges driving the F&B landscape will be showcased alongside top consumer trends around packaging, technology and flavours that are taking product development forwardin 2018.

Following the successful launch of the Top 50 Innovative Products last year, the segment will also return for exhibitors to submit entries on their innovative products or technologies. These submissions will be reviewed by a panel of media partners, Innova Market Insights, and the organizing committee. Innovative products crowned last year included gluten-free beer, quinoa nuggets, and rice oil spray.

Three other special shows that are also expected to be launched at THAIFEX-World of Food Asia this year are the Halal, Organic and Franchise markets. More information can be found here. Highly-popular live events make a comeback to entertain and enthral

THAIFEX-World of Food Asia 2018 continues to host two highly anticipated public events – the Celebrity Coffee Bar (CCB), and the Thailand Ultimate Chef Challenge (TUCC). The 4th edition of CCB will invite some of the world’s best baristas and brewers, including Arnon

Thitiprasert, who received the biggest and highest honor in the field of creative coffee arts as the World Latte Art Champion in 2017. Visitors can look forward to their technical prowess and pick up a few tips and tricks from their favourite baristas.

Into its 7th year, TUCC comes back with a bang and an added dimension to the festivities by hosting the Asian Cuisine Challenge, open to all professional and junior chefs. Participants will be challenged to prepare authentic Asian dishes in 50 minutes, such as curry and wok-fried eats.

THAIFEX-World of Food Asia 2018 will be held from 29 May to 02 June 2018 at the IMPACT Exhibition and Convention Center in Bangkok, Thailand. More information about the event is available here:

Website: www.thaifexworldoffoodasia.com
Facebook: THAIFEX World of Food Asia
Instagram: @thaifexworldoffoodasia
LinkedIn: THAIFEX-World of Food Asia

About THAIFEX-World of Food Asia
THAIFEX-World of Food Asia is the leading annual international trade exhibition for food & beverages, foodservice technology, retail & franchise in Asia. It is a trade event to meet, establish new business networks and to heighten your success. This one-stop food exhibition also features latest food producing technologies, food safety standards, related businesses and services, as well as a most fascinating culinary experience from the world of food.
www.thaifexworldoffoodasia.com

About Koelnmesse
Koelnmesse - Global Competence in Food and FoodTec: Koelnmesse is an international leader in organizing food fairs and events regarding food and beverages processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organizes food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. http://www.koelnmesse.com.sg/
Further information is available at: http://www.global-competence.net/food/

About The Department of International Trade Promotion
The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facility, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia.
http://www.ditp.go.th/

About The Thai Chamber of Commerce
The Thai Chamber of Commerce plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/

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