THE EVENT THAT EXPLAINS TYPICAL ITALIAN PRODUCE TO INTERNATIONAL BUYERS
Verona, 20th March 2017 - Sol&Agrifood 2017 - the international quality food show at Veronafiere scheduled 9-12 April (www.solagrifood.com) in conjunction with Vinitaly - is a interactive trade event thanks to the opportunities it offers for experiencing products displayed by exhibitors through cooking shows, educational occasions and tastings.
The product categories most extensively represented are the extra virgin olive oil, pasta and bakery products, craft beers, cheese, chocolate, preserves and condiments and delicatessen meats - yet there are also many other food products as well as fruit and vegetables. The newcomer: pizza.
Biodiversity and territories.
The project involves the development of an interactive theme area focusing on Delicatessen Meats, Biodiversity and Local Territories to promote typical produce through tastings and workshops in English for international buyers. This project responds to the needs of small-medium enterprises exhibiting at Sol&Agrifood for more contacts with specialist international operators, as well as Italian horeca and retail sectors. This request was highlighted by more than 40% of exhibitors among the reasons prompting attendance at the trade fair.
The Delicatessen Meats, Biodiversity and Territories area is managed in collaboration with the 5T Academy, the Association created in the food area specifically to promote local area values, tradition, authenticity, transparency and traceability.
b2b events organised by Veronafiere.
Extra virgin olive oil this year will also be featured in the Retail Buyers' Club, a venue where exhibitors can hold b2b meetings with various retail chains.
The winners of Sol d'Oro awards.
To learn to cook correctly with extra virgin olive oil, Sol&Agrifood teams up with Aipo (the Inter-Regional Association of Olive Producers in Verona) proposes Oliocibando - full-scale vocational training courses for chefs in the horeca channel.
Lastly, the kitchen becomes spectacle with Giorgio "Giorgione" - the testimonial of Sol&Agrifood and one of the few TV personalities to pay close attention to the use of extra virgin olive oil - and not one who merely suggests that dishes should be "dressed with a drizzle of olive oil".
Competitions, awards, workshops and tastings. Extra virgin olive oils earning special mentions in the Sol d’Oro Competition come to the fore with the young chefs of FIC-Italian Federation of Chefs in the finals of the Jam Cup, the FIC Junior Assistant Master trophy now at its second edition. The jury comprises Master Chefs - who are also involved in the kitchens of the Goloso Restaurant, the gourmeat venue of the event alongside Speedy Goloso for finger foods and snacks ensuring enjoyable tastings products on display.
The Mantegna Meeting Room is home to a series of guided tastings dedicated to Italian and international extra virgin olive oils.
The eighth edition of the Golosario Award in collaboration with critics Paolo Massobrio and Marco Gatti will reward emerging agro-business excellence on show at the trade fair.